The Story of Bullshit

Shit

(Image: anneke1998)

Have you heard of the story of bullshit before? It goes like this:

A bird was standing in a field chatting with a bull.

“I would love to get to the top of yonder tree,” sighed the bird, “but I ain’t got the energy.”

“Well, why don’t you nibble on some of my droppings?” replied the bull. “They’re packed with nutrients.”

The bird pecked at some dung and found that it gave him enough strength to reach the first branch of the tree. The next day, after eating some more dung, he reached the second branch. And similarly for the third day.

Finally, on the fourth day, he was proudly perched at the top of the tree.

This was when a farmer saw him, dashed into the farmhouse, emerged with a shotgun, and shot the bird right out of the tree. 

Moral of the story: Bullshit might get you to the top, but it won’t keep you there.

Have you ever met someone who bullshits? I’m sure you have. Maybe you are dealing with such a person right now. Maybe this person is from your workplace or in your industry. Maybe the person is doing very well — earning lots of money, highly successful, and very famous, thanks to his/her bullshit.

It’s frustrating dealing with such people, because while they easily get ahead with their lies and exaggeration, we have to work extremely hard just to achieve the same with truth and ability. Many times, these bullshitters soar ahead because it’s simply easier to climb to the top when you lie.

For example, someone who gets the job because he lies about skills he doesn’t have.

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Someone who gets more customers because he inflates what his product can do.

Or someone who gets promoted or makes it because he takes credit for others’ work and exaggerates his role in things.

I’ve faced such people in the corporate world and in the coaching industry, and it’s frustrating to see these people sometimes, for the reasons shared above. For many online business and internet marketing coaches, it’s common for them to hugely exaggerate their ability and results, get lots of customers and earn lots of money this way, hence achieving the success and wealth they bragged about having at the start. “Fake it till you make it,” as they often say.

Yet, I believe at the end of the day, truth prevails.

While someone can get ahead initially with bullshit, eventually people will see through their lies. At the workplace, people can tell when a person is full of hot air after working together, and will either stop working with them (if it’s a service provider) or expose their lack to management (if it’s an employee). With a company’s products and services, sites like Quora, Reddit, and Facebook have become avenues for people to share their experiences and observations — be it good or bad. The internet has become a live record of people’s actions and words, and it’s now easier to spot discrepancies with a targeted search on Google. And people with a sharp eye can now post their observations of things that are amiss, where others can learn from each other’s experiences, and collective wisdom can now prevail.

Whatever it is, when it comes to bullshitters, people will eventually see a trend in their behavior, spot discrepancies in what they do and say, and start to mistrust and discount their words.

History has already shown this:

  • Elizabeth Holmes was the CEO of Theranos, a now-defunct blood-testing company. She 
    famously built it up to a US$9 billion valuation with hugely exaggerated claims and lies that they had developed technology that could run hundreds of blood tests on tiny volumes of blood — when their technology never actually worked. She’s now widely panned in entrepreneurial and bio-medical circles and has no chance of ever starting a company without her past catching up to her. She has been charged with wire fraud and faces 20 years in jail if convicted.
  • Bill McFarland was the founder of Fyre Festival, a luxury music festival that never happened. Using fake documents with hugely exaggerated earnings, he attracted investors to put more than $26 million into his company, and cheated attendees of their money by promising a luxurious music festival that was never delivered.[1][2][3] Looking at McFarland’s career, he had a history of “overpromising experiences that were not delivered”[4] and being “stunningly ignorant of what it would take to make his promises a reality.”[5] He was sentenced to six years in prison in 2018 and is still serving his sentence.
  • In my industry of online courses, there was a time in the 2000s and 2010s when self-proclaimed business coaches could easily earn six to seven figures a month by hyping up their overpriced programs to unknowing customers. Many of these courses often had basic, even outdated information that was not worth the few-thousand-dollar price tags, and that was a far cry from how the courses were marketed. It was also difficult to tell that these gurus were borderline fraudulent as they often had large social media followings and somewhat credible and legitimate free content to build trust in their overpriced paid offerings. The great thing is that customers are now getting smarter, and a simple search on Google now reveals more balanced, even negative reviews by past customers (though some gurus are now catching up to these and are issuing take-down notices for unfavorable reviews, or getting other people to counter such reviews with favorable ones).

Of course there are always going to be outliers — people who thrive despite their bullshit — and this is something we can never really change as long as they are inefficiencies in the system.

What we can do is to keep our chin up. Focus on ourselves, our work, and our craft. Think about what we want to achieve, and focus on it.

Because success built on talent and ability is unshakeable. While bullshitters can exaggerate and succeed based on their lies, ultimately they’re building a house of cards. It’s a matter of time before these cards fall. These bullshitters can be shot down at any time (i.e. by the farmer in the story) when people realize their lies and expose them, or when they simply decline into oblivion because they can no longer get anywhere with the same shtick.

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On the other hand, when you approach your work with hard work and groundedness (vs. exaggeration and lies), you may start out slow, sure. But trust is the key to building any relationship — be it with customers, clients, or co-workers. People will work with you and know that you’re the real deal, and want to return to work with you again. In time to come, as people start to see the hollowness and gaps in the bullshitters’ words, they will recognize you for the gem you are, and come to you.

So you do you. Ignore the bullshitters. Develop your vision, create your strategy, and work on your plan. Your work and reputation will speak for themselves soon enough.

For more moral stories, read:

Also read: How To Deal With Dishonest People