How To Say No To Others

How To Say No

Do you have problems saying no?

I used to be really bad at saying no. Part of it was because I didn’t like to leave people in the lurch. Another part was because I didn’t want to disappoint others. There was also a part of me that felt that saying no would mean burning bridges with others (part of my Chinese upbringing), and I didn’t want to jeopardize my relationships with others.

Hence I would say yes whenever I could, to avoid saying no.

Reality of Saying Yes

While saying yes may seem like an easy way out — to avoid saying no, to avoid unpleasantries — it’s a terrible solution in reality.

Because while it provides quick short-term relief (such as avoiding confrontation with others and dealing with uncomfortable emotions), saying yes has its own long-term implications. Because every time we say yes to something, we say no to our own priorities. Think about it:

  • Every time you say yes to the things you don’t really enjoy, you say no to the things you do enjoy.
  • Every time you say yes to things you’re not really keen on, you say no to the goals you could be working on.
  • Every time you say yes to meetups that often go nowhere, you say no to time with the people you really care about.
  • And every time you say yes to yet another favor, you say no to the things that are the most important to you.

So when I first started my business, I said yes to almost everything. Meetups, networking sessions, meetings to pick my brain, favors, collaborations, blog interviews, media interviews, workshops, etc. — it was a yes, yes, and yes all the way.

This worked well for the first few years. But as my business grew and I became more established in the field, I found myself with more requests than I could deal with. I also regularly received requests for things that I didn’t really care about, from people who were persistent in getting my time, which would move their agenda to the top of my to-do list.

After a while my days became filled with what others wanted from me. I was constantly busy meeting people and helping them in things they wanted to do, but not nudging forward in the things I wanted to do. I found myself busy doing interviews, answering emails for help, collaborating with others as a favor, agreeing to sessions to pick my brain, and giving advice to everyone, with no time for my own projects.

Soon, I became burnt out. My time was no longer my own — it was taken over by what others wanted from me. I became deeply unhappy and miserable as the list of requests from others kept growing, and I just didn’t have space for myself and what I wanted to do.

This was when I realized the importance of saying no.

Why Saying No is Important

In an ideal world, we want to say yes to everyone. But saying “yes” just to avoid conflict or disagreement isn’t the way to go. Saying no is necessary to…

  • Get things done. The reality is that all of us have limited hours a day. Unless we say no to the other things, we’ll never have time to get things done.
  • Have time for the important tasks. There is a category of goals that are highly important but will never become urgent, called the Quadrant 2 goals. They include finding your purpose, setting your five-year vision, working on your passion, and even starting your business. Saying no is about protecting your Q2 goals and ensuring that you have time for them.
  • Set boundaries for yourself. Some people assume that you are free all the time, that their requests are the most important, or that you should make time out for them and them only. But that’s not true. When you don’t reject others and set boundaries, people will keep assuming that you should give by default. Saying no is about setting boundaries and protecting yourself from others.
  • Regain control of your life. Lastly, saying no is about regaining control of your life and your schedule. To reject anything that doesn’t suit your goals and doesn’t make you happy so that you can create the life that you do want.

At the end of the day, every “yes” comes with its costs — your time, energy, happiness, and goals. While the cost may be small for each “yes,” little trickles of wrong yes’s over long will deviate you from where you want to be.

To push away all these costs, these deviations, you need to say no — so that you can say yes to what you want.

How to Say No

When it comes to saying no, there are two aims: you want to say no effectively, and you want to say no tactfully. Here are my 7 tips to say no.

1. Be direct

For the requests you want to reject, it’s much better to turn down the person right away rather than to put it off. The longer you stall, the more complicated it becomes, because now you have the added pressure of explaining why you took so long to reply. Just be direct and get to the point.

Whenever I find it hard to reject someone, I have a 2-sentence rule to get it over and done with. Start off with a “Sorry, I can’t.” Then, give your reason in one sentence. (Or if you don’t want to give a reason, just end it there.) Limiting your rejection to 2 sentences makes the rejection easier because rather than give some lengthy explanation about why you can’t do something, which makes you procrastinate rejecting the person, you cut right to the chase. Even if you end up replying in 3-4 sentences or more, the 2-sentence rule helps you get started.

E.g.

  • “I’m sorry, I can’t make it for this appointment.”
  • “I’ll pass this round, sorry about that.”
  • “This doesn’t meet my needs at the moment. Thanks for having me in mind!”
  • “I’m tied down with something and won’t be able to do this. Sorry!”

2. Be sincere

Often times we are worried that if we say “no,” we’ll burn bridges. So we hum and haw and say yes. Or we relent and say yes when the person persists.

Here’s the thing — most people will accept your no when you are sincere in it. No lies, no gimmicks. Just plain raw honesty. E.g. “I’m not free to meet from now to June as I’m busy with [X]”, or “This isn’t a fit with what I wish to do right now, sorry.”

In my podcast episode on How To Say No To Others, I shared that I was once invited to be on a board of advisors by someone I held in high regard. While I wanted to reject it, I felt that I didn’t have a good reason to do so. It wasn’t because I had some other engagement — I simply wanted to focus on my own work, which is actually a valid reason itself. After worrying about this for a few days and editing and re-editing my email reply, I decided to be honest and say the truth: that being involved in this would take time away from my own projects and I didn’t want to be involved in it if I couldn’t give my 100%. And then I clicked “Send.”

As it turned out, he responded within a day, telling me that he had read my email with a smile, and that it was perfectly okay and not to worry about it at all!

Many times, our worries about others are unfounded. Focus on being sincere in your response, without lying or giving excuses. If the other person is understanding, they will understand it. If not, they may have mismatched expectations of you in the first place, and it’s best not to burden yourself with such expectations (see #6).

3. Focus on the request, not the person

One of the reasons I struggled with saying no in the past was that I didn’t want to reject the person. My mom wasn’t there for me when I was a child (in that she was emotionally vacant as a person), and that made me want to be there for others. However, as I shared above, saying yes to everyone made me burn out. I was utterly drained and miserable.

In learning to say no, I learned to focus on the request and not the person. Meaning, instead of feeling obligated to say yes because I was afraid to let the person down, I learned to look at the request and assess if it is a fit with my plans. Is this something I can realistically do? Is this something I can afford to do right now? In light of all the things on my to-do list, can I do this without compromising on my other to-do’s?

If the answer is a “no,” then I’ll reject it. It’s not about the person. It’s nothing personal. It’s simply about the request itself, and the request simply isn’t something I can fulfill at the moment. When you review requests as they are, you objectively reject requests that are incompatible with you, versus forcing yourself to say yes just to make people happy.

4. Be positive

We’ve been taught to associate no with negativity, and that saying no will lead to conflict. But it is possible to say “no” and maintain a harmonious relationship. It’s about how you do it.

To start off, stop associating “no” with negativity. Realize that it’s part and parcel of human communication. When you see “no” as a bad thing, this negative energy will inadvertently be expressed in your response. There’s no need to feel bad, guilty, or worry about the other person’s feelings (excessively). This doesn’t mean that you should be tactless in your reply, but that you should not obsess over how others will feel.

Next, when saying “no,” explain your position calmly. Let the person know that you appreciate his/her invite/request but you can’t take it on due to [X]. Perhaps you have conflicting priorities, or you have something on, or you simply have no time. You would love to help or get involved if possible, but it’s not something you can afford to do now.

Even though you are rejecting the person’s request, keep the options open for the future. Let the person know that you can always reconnect down the road to meet, collaborate, discuss possibilities, etc.

5. Give an alternative

This is optional, but if you know of an alternative, share it. For example, if you know of someone who can help him/her, then share the contact (with the person’s permission of course). This should only be done if you happen to know an alternative, not to compensate for not saying yes. You are not responsible for finding alternatives for the other person.

6. Don’t make yourself responsible for others’ feelings

Another huge reason why I resisted saying no in the past was that I didn’t want to make others feel bad. I felt responsible for how others would feel, and I didn’t want others to be unhappy.

The result was that I would bend over backward just to make others happy. I spent countless late nights catching up on work as I put others’ needs before mine and only had time for my own stuff at night. This was terrible for my health and well-being.

At some point, we need to draw a line between helping others and helping ourselves. To be of service to others, we need to protect our health and happiness. Don’t make yourself responsible for others’ feelings, especially if they tend to respond negatively to your “no’s,” expect that you should be there for them (when you have no obligation to each other), and don’t seem to take no for an answer. If the person accepts your “no,” great; if not, then too bad. Do what you can, and move on if it’s beyond what you can offer… which leads me to point #7.

7. Be ready to let go

If the person is disrespectful of your needs and expects that you should always say yes, then you might want to re-evaluate the relationship.

Too often we are taught to maintain harmony at all costs, which is why we dislike saying no — we don’t want to create conflict. This is really true of my culture, where people say yes even though they disagree with something, only to harbor resentment and complain about it later on.

But when a relationship is draining you, you have to ask yourself if this connection is what you want. In a healthy relationship, both parties support each other. It’s not one where one party is constantly giving and giving while the other person keeps asking and taking.

When I evaluate the relationships that drain me, they are the ones where I’m not my real self, where I’m expected to say yes and the other party is unhappy if I say no. For such relationships, the other person is unhappy as long as there’s a “no” — it doesn’t matter how the “no” is said as the person simply expects a “yes.”

If you’re dealing with such a person, the question to you is, is this relationship worth keeping?

  • If no, then it’s simple — simply let go of it.
  • If this is an important relationship to you, then let the person know about this issue. It’s possible that they are not aware of what they are doing, and an open, honest conversation will open their eyes to it.

So instead of worrying about saying no to someone who cannot accept the “no,” which isn’t the real problem, you address the root issue — that you’re in a connection where you’re expected to be a giver. In the process of doing so, you remove relationships that are toxic and unhealthy. Perhaps in the process of doing this, you strengthen your relationship with him/her. Because now you can be openly honest with him/her and say yes or no as you desire, without feeling guilt, fear, or hesitation — which is what saying no should be about.

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32 comments
  1. good person is not always said YES, but also know when should say NO…that’s my favorite quote from my teacher, really exited to read this also :)

    thanks

  2. Manoj Sahi 14 years ago

    “A ‘No’ uttered from the deepest conviction is better than a ‘Yes’ merely uttered to please, or worse, to avoid trouble.” – Mahatma Gandhi

    • Celes
      Celes 14 years ago

      That’s a great quote! Thanks a lot for sharing Manoj :D

  3. wow this is an area i need to work on. i also find it hard to say ‘no’ upfront. usually i’ll say i’m thinking about it or delay giving an answer then weasel out of it at some later date. or never if the person asking doesn’t bring it up again!! 8-O
    thanks for the pointers! will put them to good use

  4. wow :!: this is great, it help me so much. i was thinking how to say it to my former girlfriend, she requested to reconnect. but i have no courage on the relationship, so i sent her an email saying ”no” and she is not anxious to my words. :wink: this is great Celes. thanks. :mrgreen:

  5. Francis Teo 14 years ago

    Sometimes it’s not about saying no. I find that a lot of people won’t get past point 1 – having a vision. Without a vision/dream/goal/whatever-you-call-it, how do you know what choices to make?

    “If you don’t know where you are going, any road will get you there” – Lewis Carrol.

  6. Goran Jovanov 14 years ago

    “Many people know what to do, but only few do what they know” ~ A. Robbins

    I actually know this very well, but lately I wasn’t applying the knowledge about rejecting the unnecessary noise around me that is constantly distracting me, so was finding myself overwhelmed by it.

    Great post with great timing! :)

  7. Aditya Sarowgi 14 years ago

    one should always know how and when to say no……..
    great post…….

  8. This post is so much in time with “NO” that i managed to say 3 days ago, I had this guilt for day or two and then today morning I gave myself step by step reasons why it was correct and i am guilt free henceforth.
    Sadly :( my aunt to whom i said No stopped talking to me which was the main reason for my guilt. Sometimes it becomes important to do so without hurting the other person because we need to stick to your priorities and principles.

    I will try to talk to her today to see what hurt her “the No” or “the WAY is said No” :roll:

    • Celes
      Celes 14 years ago

      Hey Sabina! Do your best in helping her feel better, but if you’ve already done your best and she’s still bothered, don’t make it your issue, because it seems like something she needs to sort out herself. If we’re reasonable with our No’s and we say them tactfully, we shouldn’t need to feel guilty about them. (#3 – Saying No is Okay)

  9. You are right abou this being the only guide you will need – very comprehensive:) I love your thoughts about what you are saying no to if you say yes – completely turing the question on it’s head makes you see things in a different light.

  10. Hi Celes,

    This one really caught my attention because it really summarizes the work I do with my clients! I help my clients live a life that’s authentic and ‘right’ for them. And this always involves knowing where to say “no,” in service of saying a bigger, resounding “YES!” to what’s most important to you. I first learned this principle many years ago from Stephen Covey, as it’s the foundation of his Habit Three: Put First Things First.

    Love how you break it down here into manageable, do-able steps – great work! I’ll be sure to pass this along.

    All the best to you!

    • Celes
      Celes 14 years ago

      Thanks Michelle! You’re right, it’s about saying no to say yes to what’s most important to us. All the best to you too! :D

  11. Grow With Stacy 14 years ago

    I too have the natural reaction to say yes but there is also a part of me that wants to say no at the same time, I think in reaction to the part feeling the need to say yes. That tug of war tends to cause me to really take a good look what I really want and why.

    Sometimes it can be tempting to give an excuse as to why I’m saying no but you are right that honesty is the best policy. People usually appreciate honesty and it also helps us to feel better about ourselves because we are being true.

    This is a great guide, thank you!
    Stacy

  12. Hi Celes,

    What a wonderful article! I do say NO sometimes but somehow I think I didn’t say NO quite enough. Then you know the results…. sometimes I do not meet what i say YES to… which is kind of not good to the heart :(

    I will certainly have a used for this guide.

    Thanks a lot. And congratulations foe being featured again. I am sure you will be featured more in the future. :wink:

    • Celes
      Celes 14 years ago

      Thanks Mnemosyne! I think many of us don’t say no enough, and once we start doing it we can be much more effective in what I do :D

  13. Fantastic well written article. I just know this will help people. I love how thorough it is. It’s tough at first to say no. But when you start, you realize just how valuable your own time is. Then it becomes a easier. I really like tip #9 writing it all down. That is great for gaining clarity. You are right about respecting yourself too. It’s true we often think others time is more valuable than our own. It’s really important to work through that one! When we respect ourselves and value ourselves, it will show outwardly, and people will fall in line.

  14. Hi:

    This is a problem always haunting me. Thanks for your insights.

  15. Great article. You thought through the problem really thoroughly. Nothing to add! :wink:

    Ahh – maybe there is one alternative, at least sometimes: If you are really feeling uncomfortable or it would be quite complicated to explain why you have to say no, you could avoid a direct answer and write a note or a letter afterward. If the person is insightfully, you can even explain in the letter why at first you said yes but didn’t mean it. By writing you can compose the words better, you aviod to stammer and express your true reasons.

    This is not a solution for the most day-to-day situations we are facing and where we should say “no”, but could fit for special situations and persons we do respect and we wouldn’t like to hurt.

    Gee

  16. I noticed only now that you expressed almost the same in #4 and #9. Reading it first i put in a different content, but i think there is no big difference apart from that i said that you can recall a “Yes” by writing an explanation afterward. So my comment was kind of redundant. Sorry for that!

    Gee

  17. Celes, you are the most brilliant woman I know at such a young age – and I am very happy to have read this as I was debating saying no to one request which has given me stress and to which I had said yes just out of respect….thank you for this and for all that you do for us!

  18. Hello Celes. Great insights. For me, we all need to utilize our power of free will. Many people don’t respect their selves and their own decision because they have the habit that says – I have no choice. This is wrong because we always have a choice, and we must value that privilege. Yes, we have difficult decisions to make, but we always have the ability to choose.

  19. John Sherry 14 years ago

    Big stuff here Celestine. No is a small word with huge implications but I love how you use the yes reverse to being a way of saying no to better experiences. When you can confidently say no you say yes to yourself and what matters to you. You may have just encouarged so many people to reclaim that life and I applaud you.

  20. Really thanks, you shared a lot of great information~
    Good one, love it.

  21. Alison Golden 14 years ago

    Great post. This is a lifelong work in progress. I’m pretty good at defining my goals and priorities but I can slip and need to stay ever-vigilant.

  22. Marty Herald 14 years ago

    Well done! My new website hasn’t even been launched yet and I’m already feeling the communication pressure just from those who know me . . . I’m going to hang on to a copy of your article and reread it from time to time to keep myself sane. :roll:

  23. Great post! Just started a new life with a lot of new contacts and commitments. Not always easy to say no, but sometimes necessary in order to improve work & lifestyle. Gotta bookmark this :-)

  24. Wonderful article, thank you … an affirmation of a number of things I am already doing, plus a whole lot of new ideas to implement.

    Brian

  25. Hi Celes,

    I follow your writing, and recomand your blog to my friends and collegues here in Casablanca, Morocco, your blog changed many things in my family and work, really you can not imagine, you are good doing go on…straight on and thank you :arrow:

  26. I enjoyed ready this article. In order to be a Better You sometimes saying NO is required . I just made a decision recently by saying no and it was the UNIVERSE that had me stumble upon your Blog & this article. I knew in my heart I made the right decision, but now this affirms it.
    :angel:

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