About

Profile Picture: Celestine Chua“All our dreams can come true – if we have the courage to pursue them.” – Walt Disney

Hi there! 🙂 I’m Celestine Chua (Celes for short) and I’m the writer and founder of Personal Excellence, the number one resource for people passionate about achieving excellence in life.

Personal Excellence is where I share my best material on how to live your best life. Since starting it in 2008, it has grown to become one of the top self-help sites in the world. Some quick notes about PE:

  1. One of the top personal development sites with over 400,000 pageviews a month.
  2. Has an international readership with readers from over 200 countries/territories. Our readers come from all walks of life and range from young adults in their 20s to over 60 years old.
  3. trusted authority and go-to source on personal development. Here, you’ll find over 700 high quality articles, podcasts, and videos to live your best life. The material at PE is regularly cited in education portals and school curriculum.
  4. Featured over 80 times in the media, including CNN, Bloomberg, Business Insider, CBS Business Network, Lifehacker, Sun-Herald, The Sunday Age, and Channel News Asia. (See my media coverage)

While I write about personal growth on PE, I do not have all the answers. You do. I’m simply here to guide them out of you.

Check out my premium 30-day program to live a better life, Live a Better Life in 30 Days, and my 30-day program on character development, Be a Better Me in 30 Days. I also run live courses which are announced only to newsletter subscribers. (Join my newsletter to be notified of my next course!)

Thank you for being here, for reading PE, and for being a part of my community. 🙂 While PE is my full-time career, it is more than that to me — it is my life. I look forward to walking through life’s journey together with you!

Some Notes About Me

  • My greatest passion is to help you grow and achieve your highest potential in life. My life purpose is: “To achieve my highest potential and live my best life. To touch others’ lives and help others achieve their highest potential.” My values are Excellence, Love, and Truth.
  • I consume a plant-based diet that is largely filled with whole foods. I adopted a vegetarian diet in Jan 2008 as a 30-day experiment, and decided to stick with it for health, non-cruelty, and environmental reasons.
  • I married my soulmate in 2014 and gave birth to my baby girl in 2019. ❤️ Learn how to find your soulmate (series)
  • I was born and raised in Singapore, but I consider myself a citizen of the world. I travel frequently and I find that one of the best ways to grow is to immerse myself in different cultures. (Check out my PE meetups around the world)
  • Prior to starting PE, I studied at NUS Business School (2003-2006), one of the top business schools in Asia, where I was on the Dean’s List and graduated as the top student in Marketing. After graduating, I worked in a well-paying job at a Fortune 100 firm, before quitting in 2008 to pursue my life purpose and start PE.

My Media Features

Here are some of my media features:

Channel News Asia, AM LIVE!: Celestine Chua with Yvonne Yong and Steven Chia

On Channel News Asia’s AM Live!, talking about new year’s resolutions and how to make them stick

Good Morning Singapore! Interview - Vision Board

On Good Morning Singapore!, a morning segment on Channel 8, sharing my vision board

Celestine Chua and Suzanne Jung on Channel News Asia, AM Live!

On Channel News Asia again as a repeat guest, with Suzanne Jung

Wharton Marketing Conference

Panelist at the Wharton Business School’s Annual Marketing Conference in Philadelphia

Entrepreneurial sharing session at National Library (Workshop)

Sharing my entrepreneurial story at National Library in Singapore

Dove Camera Confidence Workshop: Interacting with participants

Conducting a workshop with Dove for their “Real Beauty” campaign

At Kiss92 FM Recording Studio with Maddy, Jason, Celes, and Arnold

On Kiss 92’s morning show with Maddy, Jason and Arnold (listen to my interviews in the media section)

For more of my past media features, click here.

I’ve been profiled in Soul Sisters, a documentary about inspiring women in Singapore. Click below for a look into my daily life:

Articles About Me

Through my articles at PE, I share many personal stories about my life. Here are some to start with:

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