Hi! I’m Celes.

Celestine Chua I’m the writer behind Personal Excellence. This is my About page where I share more about myself and my story behind this blog. If you’re new here, visit my Start Here guide first.

How I Started PE

Have you ever wondered what is the purpose of life? Born in a very material Singapore, I was taught to do well in school, get a great job, and earn lots of money. This was what the teachers and schools expounded on; this was what I was told to do without question.

So I pursued these goals fervently. When I was 20, I was on the Dean’s List, had secured a well-paying job at a Fortune 100 company, and would later graduate as the top student in Marketing in NUS Business School, one of the top business schools in Asia.

I soon realized that there is more to life than just getting a good job, earning lots of money, getting married, or following any life script for that matter. As I dug deep within, I realized that there’s nothing more I’d want to do than to grow and help others grow. By working on ourselves and growing to become better individuals, we can uplift those around us and create a more positive planet for everyone. Instead of living in fear and separation, we can vibrate in love and oneness, and hopefully one day unite the world as one.

So in 2008, at the age of 24, I quit my job and started Personal Excellence, writing free articles, conducting training workshops, and doing one-to-one coaching. With persistent action and a lot of hard work, I grew PE into one of the top self-help sites with over a million pageviews a month in less than three years.


  1. PE is a trusted authority on self-help with over 700 articles, podcasts, and videos on personal growth.
  2. We have a global readership from over 200 countries, including the US, the UK, Australia, Europe, Canada, and Singapore.
  3. I’ve been featured over 80 times in the media, sharing my personal growth insights on places such as CNN, Business Insider, CBS Business Network, Lifehacker, Bloomberg, Channel News Asia, and many more.
  4. I have worked with thousands of clients to break through their barriers and achieve their personal definition of success. My readers and clients include teens, young adults, entrepreneurs, professionals, senior executives, and full-time parents.
  5. I’ve worked with organizations such as Wharton Business School, Dove, Kimberly Clark, JobsCentral, Ministry of Defence, National Library Board, Singapore Institute of Management, Nanyang Institute of Management, and NUS Global Alumni Network.

My number one goal is to help you achieve your highest potential and live your best life, and that starts with living consciously. Through my work, I hope to help you be your best self and achieve your highest definition of success, from improving your personal productivity to letting go of toxic relationships to achieving self-mastery to finding your inner happiness.

Thanks for being here. It means a lot to me. I look forward to supporting you in your growth.

Lots of Love,

About Me


My Media Features

Here are some of my past media features:

Channel News Asia, AM LIVE!: Celestine Chua with Yvonne Yong and Steven Chia

On Channel News Asia talking about new year’s resolutions

Good Morning Singapore! Interview - Vision Board

On Good Morning Singapore!, a morning segment on Channel 8

Wharton Marketing Conference

Panelist at the Wharton Business School’s Annual Marketing Conference

Dove Camera Confidence Workshop: Interacting with participants

Conducting a workshop with Dove

(For all my media features, visit my Media section.)