Profile Picture: Celestine Chua“All our dreams can come true – if we have the courage to pursue them.” – Walt Disney

Hi! I’m Celestine Chua, the writer and founder of PersonalExcellence.co. Call me Celes please! If you are passionate about living your best life, then you are at the right place. 🙂

Born and raised in Singapore, I grew up pursuing staunch academic and financial goals to get good grades and get a great job with a good pay. This was the purpose I was inculcated since young; this was the life path that was repeatedly drummed into me by my teachers and the Singapore society. When I was in university, I studied in NUS Business School (2003-2006), one of the top business schools in Asia. During my studies, I was a Dean’s Lister in every academic year and graduated as the top marketing student. Two years prior to my scheduled graduation, I secured a prestigious job (in brand management) at a Fortune 100 company.

However, as I started to ask questions and become more conscious as a human being, I realized that many of the things that I was taught in school and by society were nothing but false purposes. There is much more to life than just getting good grades, earning a lot of money, or being wrapped up in self-involved pursuits. When I asked myself what’s the most meaningful thing I could do in my life; what’s the highest, most purposeful thing I could do in life, I realized that the heart of the human existence is consciousness. As a result, the best thing I could do, to make the best out of my limited time on Earth, is to raise my consciousness and raise the consciousness of the world.

So in Sep 2008, I quit my well-paying job to pursue my passion to help others grow. To help others achieve their highest potential and live their best lives. With zero startup capital, I started Personal Excellence in Dec 2008. It has since evolved to become:

  1. One of the top personal development sites in the world with readers from over 200 countries/territories.
  2. trusted authority and go-to source for all things personal development. My work is regularly referenced in school curriculum, educational portals, and media sites. Here, you’ll find over 700 high quality articles, podcasts, videos, and manifestos on how to live your best life.
  3. I’m featured regularly on print, TV and online media, including: CNN, Bloomberg, Business Insider, CBS, Sun-Herald, The Sunday Age, Channel News Asia, Asia One, Today, The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Simply Her magazine, Singapore Women’s Weekly, My Paper, and 938Live radio.
  4. I’ve been invited to share my journey in blogging, entrepreneurship, and personal development. I have spoken at Wharton Business School (University of Pennsylvania), Kimberly Clark, The Asia Business Forum, de Baak (leading training institute in Holland), Ministry of Defence, JobsCentral, NUS Global Alumni Network, People’s Association, National Library, Singapore Institute of Management, and more.
  5. I have worked with thousands of individuals from all over the world to help them in their goals, business, relationships, health, and life. My readers and clients range from young adults in their 20s to over 70 years old. I run regular online courses on different topics on personal development, from overcoming procrastination to stress management to finding love. (Join my newsletter to be notified of my next course!)

Personal Excellence has been my full-time job since I started in Dec 2008. While PE is my full-time career, it is more than just that to me: it is my life, blood and purpose. This is what I plan to do till the day I die.

I’d like to thank you for being here, reading the blog, and making a difference in my life. 🙂 And I look forward to walking through life’s journey together with you!

About Me

  • My greatest passion is to help you achieve your highest potential and live your best life. The purpose which I live by every day, and consequently my mission statement for Personal Excellence, is: “To achieve my highest potential and live my best life. To help others achieve their highest potential and unite the world as one.”
  • My values are Excellence, Love, Compassion, and Truth. I believe in standing for what’s right, being true to who you are, setting the highest standards for yourself and achieving them, and treating others with kindness and respect.
  • I was born in June 1984. 🙂
  • I got married to my soulmate on May 25, 2014. More on how we met (and how you can find your soulmate too): How I Met My Soulmate in Life
  • I’ve been a vegetarian since January 1, 2008 and today I eat a whole food plant-based diet for health, non-cruelty, and environmental reasons. I don’t impose my dietary beliefs on others and you are free to eat whatever you feel is the best diet for you.
  • I’m a frequent traveler and have traveled across Asia, Europe, and America, conducting PE reader meetups (check out past meetups here). Some places I’ve lived in include London, United States, Western Europe (Holland, Germany, Paris), Eastern Europe (Serbia, Hungary), Chiang Mai, Bali, and various parts of Asia. I’m passionate about traveling as it exposes me to new cultures, connects with new people, and lets me experience new insights.
  • Prior to PE, I did brand management in a Fortune 100 company, managing billion-dollar brands in Asia Pacific for two years, before eventually quitting in 2008 to pursue my passion to help others grow.

My Notable Features

Here are some of my past media features and speaking engagements:

Channel News Asia, AM LIVE!: Celestine Chua with Yvonne Yong and Steven Chia

On Channel News Asia’s AM Live!, talking about new year’s resolutions and how to make them stick

Celestine Chua on Good Morning Singapore!

Good Morning Singapore! Interview - Vision Board

On Good Morning Singapore!, a morning segment on Channel 8, sharing my vision board

Celestine Chua and Suzanne Jung on Channel News Asia, AM Live!

On Channel News Asia again as a repeat guest, with Suzanne Jung

Wharton Marketing Conference

Panelist at the Wharton Business School’s Annual Marketing Conference in Philadelphia

Entrepreneurial sharing session at National Library (Workshop)

Sharing my entrepreneurial story at National Library in Singapore

Dove Camera Confidence Workshop: Interacting with participants

Conducting a workshop with Dove for their “Real Beauty” campaign

At Kiss92 FM Recording Studio with Maddy, Jason, Celes, and Arnold

On Kiss 92’s morning show with Maddy, Jason and Arnold (listen to my interviews in the media section). I was the Kiss 92 personal excellence expert and was on air over a period of 8 weeks talking about various topics on personal development.

938LIVE Interview with Michelle Martin

On Michelle Martin’s The WOW Club on 938 LIVE, an English-language radio station in Singapore (listen to my interviews in the media section)

For more of my past media features, click here.

I’ve been profiled in Soul Sisters, a documentary about inspiring women in Singapore. Click below for a look into my daily life:

Articles About Me

Through my articles at PE, I share many personal stories about my life. Here are some to start with:

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