Why I Got Depressed Writing My Latest Book: 10 Important Tips to Get Through Development Hell

Stressed boy

Are you working on a project that seems never-ending? Are you on the brink of quitting because the work has turned out to be much more than you anticipated when you signed up for it?

If so, welcome to “development hell.” A term that originated in the media industry, “development hell” refers to a state of project limbo where a project gets “stuck” in development, unable to progress to the next stage. If you are experiencing the following,

  • You have invested a significant amount of time and effort in project (or goal, or task), with little progress to show for.
  • Every step you take unveils more obstacles than you can manage.
  • Even when you think things can’t get any worse, they do get worse! (Yay Murphy’s Law!)
  • Working on this project is giving you misery.
  • You can’t see any “light at the end of the tunnel”. In fact, you’re not even sure if there’s an end of the tunnel!

… then, you’re probably in development hell right now!

Stuck in Development Hell for My Latest Book

For the past three and a half months, I was stuck in the development hell as I wrote my new book. For what it’s worth, much of my pain was self-created.

My first issue was that my heavy expectations of what I want this book to be. Given that this book is on productivity and I’ve already written a lot on this topic before, I want this book to supersede anything I’ve ever written before. I didn’t want to string together some random tips… I want to make this a one-stop manual for productivity for everyone.

Hence, I found myself constantly scrutinizing my manuscript as I wrote. With every few words that I typed, I kept asking myself if this was the best I could offer. This resulted in much back and forth as I wrote, edited, and deleted significant amounts of my script each day.

Secondly, given that I was writing a book and not an article, I felt even more pressurized to churn out superb writing. Since I’ve written over 600 lengthy and high-quality articles on PE before… I felt that I needed to up the ante with this book or it wouldn’t be fit for publishing.

The third issue was time constraint. Originally my plan with my publisher was to make this book an extended version of one of my articles. Under this assumption, I set aside three weeks for writing, which was just nice. However, after I started writing, I decided to make this book 100% original content, with my best material on productivity. Under this new scope, I would need a good six months to write it – which was five months more than what I had budgeted for!

If I didn’t have other things to do, then this would be fine. However, I had other to-dos planned, from wedding preparation, to house hunting, to updating PE, to creating content for my video channel – some of which have unmovable deadlines. Extending my book deadline meant that I would have to push back or compromise on other tasks.

Sinking into Depression

So under the weight of these obstacles, I began to doubt if my book was going to see the light of the day. While I started off feeling excited, these feelings soon turned to frustration as my manuscript exploded into a labyrinth of ideas waiting to be sorted. I had lots of writing to do and lots of tasks to get to, but no time for everything together.

For a period, I felt depressed. Low. Self-defeated. Let’s just say that I now understand why writing is one of the top 10 occupations most susceptible to depression. Each day, I would wake up, write, eat, bathe, and then sleep, before repeating the cycle the next day. Several times I thought, Should I just drop this project and move on to other things?

Upset girl

Emerging from “Writing Hell”

Snapping Out of It

After a period of all-time low, I decided that I had enough.

Rather than flip back and forth between writing and not writing (which was frankly very depressing and disempowering), I decided, Yes, I do want to write this book. Sure, I had other to-dos and deadlines — but this was an invaluable opportunity which might never come my way again. I didn’t want to let this go without a fight. Even if it meant compromising on other tasks, improving my time management, and feeling the heat for a few months, I wanted to do this.

I also thought that since my book was on productivity, I needed to complete it as a statement to myself and future book readers. Why? Because the very act of completing it in crunch time directly reflects the validity of my teachings. Without conquering this timeline obstacle now, I won’t be happy even if I were to complete the book next time. I had to walk the talk to talk the walk.

Time to suck it up and get this done, I thought. So I went into full-book-writing mode. No more self-questioning or self-doubt. As Winston Churchill once said:

Inspirational Quote: “If you're going through hell, keep going.” ~ Winston Churchill

More Winston Churchill at Personal Excellence Quotes

Emerging from the Void

So over the months, I wrote and wrote. Some days slowly, some days quickly. Some days it was frustrating; other days it was more promising. My objective was clear and simple: to write my best book on personal productivity and share my best lessons in this area.

I began to finish one chapter segment after another. Then, the chapters themselves. I began to see light creeping in from the end of the tunnel. The end is coming, I thought. The end is coming.

As I approached the final phase of writing, I couldn’t stop grinning with each word I typed. I started thinking about how the final book would be like, how it would benefit the many people reading it, and how it would be the start of many great, grander projects.

Then, came the day when I completed my manuscript. As I saved and exported the script, I smiled and cheered a silent “HURRAH!!!” After three and a half months of intense writing (two and a half months earlier than I had projected too)… my book was finally completed. I sent the script to my editor in an e-mail, all wrapped up in a neat little bow. I was done. I was finally done!

Your Guide to Get Through Development Hell

If you are currently stuck in development hell, you’re not alone. Remember, I just spent the last three and a half months in the same place! Here is my guide to walk you through this painful period.

1. Decide If This Project is Worth Pursuing

Woman thinking

The “development hell” phase is typically the make-or-break phase of a project — it’s either you push through with 100% commitment or you fail. The fact that you’re “stuck” right now means that this project is bigger — obstacles and all — than you anticipated, and so you need to decide the project is worth the time.

Ask yourself:

  1. Do I want to pursue this project? (This is your “WHY.”)
  2. What are the benefits if I see this to completion?
  3. What are the costs involved to complete it? How much more time and effort do I need to invest in it? (Ignore sunk costs which are costs that have already been invested and don’t change no matter what you do now.)
  4. Do the benefits of completion outweigh the costs?
  5. Are there severe implications if I am to quit?

If you have a strong “WHY” and the benefits of this project outweigh the costs, then that’s more than enough reason to move ahead with the project. However, if you don’t really care about this project, its benefits are overshadowed by the costs, and there aren’t major implications from quitting, then consider quitting. Contrary to popular belief, quitting isn’t a bad thing — in fact, sometimes you need to quit in order to win.

Evaluate if this project is worth your attention, make a decision, and move on. Don’t get stuck in limbo.

2. Break Down Your Tasks into Bite-Sized Pieces

If you’re intimidated by your project tasks, break them down into bite-size pieces. Each “piece” should be simple enough to act on immediately. If it still intimidates you, that means it’s not small enough — keep dissecting it until it’s just so simple that you can laugh at it. Then, get cracking! ;)

When I started writing my book, I created an outline of chapters and focused on writing each chapter at a time. I knew from past experience that writing a book without an outline would be suicidal, and I needed to break it into segments first.

However, what I didn’t anticipate was that even the individual chapters needed breaking down — I kept getting stuck with them because I had so many ideas, considerations, and examples for each chapter to be sorted through! Writing a book chapter is also nothing like writing a blog article; you need to make sure that everything you write ties in with the bigger theme of the book.

To counter this, I broke down each chapter into sub-segments, followed by mini-sub-segments. Then, I focused on writing each mini-sub-segment each time, as opposed to worrying about a zillion other things about the book while writing. Doing so made writing much more manageable.

3. Keep Your Perfectionist Monster in Check

White flower

Ah, perfectionism – it’s in all of us. Perfectionism is good as it means having high standards, but it can also make us obsess over tiny details that don’t matter and miss the big picture.

My recent coaching client D, a trainer, is a heavy perfectionist. In the past couple of months, he has been working on improving the quality of his training materials. The problem is that this task has been taking way longer than he had planned — partly because he underestimated the time needed, and partly because he keeps finding new things to add on, hence making the task grow bigger and bigger.

As a trainer and content creator, I know that product updates can go on forever — there are always new things to add and things to improve on! Without putting a cut-off limit on the project, it can burgeon out of control and never see the light of the day. I told D that while it’s great that he has so many ideas to implement, it may help to draw a line on things to work on for this update and leave the rest for the next update. D nodded, and drew a great analogy with product software launches. He said, “It’s like new software launches where a company can be working on multiple future versions of a product. I can just work on the getting version 2.0 out first, and then leave the rest for version 3.0 next time. This will work much better actually!”

With your project, know what your priority areas are, and focus on them. The 80/20 principle applies. As for the non-priority areas, give them minimal to no attention. You have limited energy, so place them in areas that matter.


4. Take a Break

Relaxed feet

If you’re thinking, Whatttttt?? Take a break?? I’m on a timeline here! I totally understand. After all, this was the same reaction I would give whenever my fiance Ken asked me to take a break from writing.

However, breaks are necessary for us to walk the longer path ahead. While some of us may think of breaks as distractions from work, breaks help us to recuperate so that we can be more productive later on. Breaks also let us take a step back from work so that we can regain perspective and get new insights that will help us later on.

For example, during the times when I got stuck with writing, pressing on never helped me to achieve more. I would write a lot of unsuitable material that had to be deleted later on; I would also be very frustrated since I would have spent hours writing without output. On the other hand, whenever I took a break, I would get new ideas for my book. Because I was away from the problem, I could see things from a wider perspective, after which I could immediately see where I was going wrong and what I should be doing instead.

To quote J. Daniel Atlas from the movie Now You See Me, “The more you look, the less you see.” When you’re stuck in a problem, you can never see what the problem is. It’s only when you take a step back that you can (a) see the situation in its entirety and (b) spot solutions that have been in your face all this while.

So if you’ve been working non-stop, take a break. Go for a meal, shower, relax your mind, or even mediate. Your break may well give you that big break that you’ve been looking for (pun not intended).

5. Talk to Someone (Get Emotional/Mental Support)

Mid-way through my book writing, I felt really sh*tty. One reason was because I wanted to get to my other urgent to-dos but couldn’t. Another reason was because I was imposing a lot of expectations on myself and became very self-critical.

The good thing was that Ken was there to support me every step of the way. Throughout the whole period, he would buy/cook breakfast, lunch, dinner, and supper for me every day. When I was beating myself up, he would encourage me and perk me up. When I was being grumpy, he would patiently support me. When I wanted to talk about the book or get his feedback, he would be there to share his thoughts.


Having Ken to speak to about my book helped me to stay positive about my writing. While I could have written the book in lone-ranger mode, Ken helped me to alleviate part of the weight that I was imposing on myself. I was responsible for writing and delivering my book, but I never felt that I was alone in my battle because he was around.

Working on a drawn-out project can make someone turn inward and become insular, so have someone you can talk to regularly. Message a friend, call a family member, chat with your partner, or even reach out to like-minded forum communities. Share your frustrations, vent if you have to, or even talk about non-work stuff. The point is to anchor yourself in the real world so that you don’t get lost in your own project universe.

Read: How To Have More Best Friends in Life: The Heartfelt Guide

6. Analyze What’s Blocking You

Sometimes when we’ve been stuck in the same situation for a while, it helps to analyze what’s blocking us rather than blindly push forward. Ask yourself:

  1. What’s blocking me in this project right now?
  2. How can I address this blockage?

While in “writing hell”, I had several blocks:

  • I felt like I wasn’t fit to write the book until I’ve achieved ten times my level of achievement today.
  • I felt like my advice was too simplistic.
  • I felt like my advice would be too difficult for some people to apply (which totally contradicts the previous point).

These were nothing but mental blocks — self-imposed criticisms which were preventing me from moving forward. Somehow, my immense expectations of what my book should be made me question everything about my writing. Ironically, it was these expectations that were preventing my best ideas from flowing out. Even though I was being self-critical to give the best to my audience, I wound up sabotaging myself instead.

After I identified my blocks, it took me a while to acknowledge that my self-critical attitude wasn’t helping me to give my best to audience — it was preventing me from helping them. I realized that in order to write my best book, I needed to adopt the same approach in my course creation, coaching, and article writing — that is, writing from my heart and dispensing my best advice. After I made this switch, my writing finally began to flow.

Read: Are You Self-Sabotaging Yourself? (Understanding Self-Sabotaging Behavior and Breaking It)

7. Set a New Timeline

If you have been working towards a timeline that is unachievable or already past, create a new timeline. There is nothing more demotivating than striving for a target that is impossible. Assess your current to-dos and resources, and work out a new timeline of the tasks to do next and the dates to complete them by. Readjust your priorities if needed. Your targets should be both challenging yet achievable.

8. Get Feedback

When you’re working on a drawn-out project (especially if you’re doing it alone), the littlest of tasks can get magnified into a crater. It’s also not uncommon to bark up the wrong tree, only to realize that you’re heading in the wrong direction after a while! By then, you would wasted hours of your time without anything to show for — plus you would have less time to complete other things on your list.

To prevent such scenarios, make a point to get regular feedback, particularly from your target audience. No matter what you are doing, there is a group of people you are doing it for. For example, if you are launching a crafts store, your audience will be the people who want to buy craft material. If you are writing a gardening book, your audience will be people who want to learn about gardening.

While some may think that feedback can only come after the entire work is done, this isn’t true at all. You can get interim feedback as you work on your project. For example with my book, I would share snippets of my text with Ken every now and then to get his thoughts. In the early weeks of my writing, I also sent draft chapters to my editor, just to ensure that we were on the same page with the book direction.

9. Practice Self-Care

Girl peering from under leaves

When we’re busy with work, it can be very easy to push aside other parts of our life. Skip meals, eat junk food, don’t exercise, neglect our social life, cut back on rest, and abandon our personal needs. Our underlying belief is that by spending more time on work, we can complete our work quickly, after which we can return to caring for ourselves.

Right? Wrong. Unfortunately, life doesn’t work this way. The different areas of our lives aren’t silos to be managed independently; they are interconnected like a web – you can’t neglect one without affecting the others. When you push back your personal needs, it creates negative impact on other parts of your life which may not be immediately visible. This negative impact creeps up in little ways later on, say sudden bouts of unhappiness, frequent low energy, low productivity, and sudden lack of motivation towards working. I elaborate on this in my upcoming book.

So, practice self-care and care for your needs. Make the time to eat healthy, exercise, catch-up with friends, and rest well (see Tip #4 on take a break). Nurturing your needs will create a positive effect in your other life areas too.

Resources for healthy living:

10. One Step at a Time

All things said, at the end of the day it comes down to action.

There are a lot of things involved with book writing. From planning, to brainstorming, to fact finding, to writing, to sorting through my labyrinth of thoughts and ideas, to editing, to proofreading, to more editing. The process easily take three months to years. Professional full-time writers like Malcolm Gladwell take years to publish a book!

What got me through my book writing was not by worrying about the things that I had to do ahead, but simply by taking one step at a time. When the going got tough and I got overwhelmed with the myriad of things to do, I would simply (a) open my Word document for my manuscript, and (b) write the next sentence for my book. Once I was done, I would write the next sentence. And then the next. And then the next.

This step-by-step approach was what got me through each day of my “writing hell.” Some days I would get grumpy: I would take a break (Tip #4), and return to write after that. Some days I would get derailed by random “fires”: I would tend to these activities first to prevent them from blowing up in my face, then return to write my book after that. No matter what happened, I would always return to take the next little step (see Tip #2 on bite-sized pieces).

Whatever you are working on, I know it’s tough. No one said things will be easy. However, since you have decided to pursue this project (Tip #1), then it’s now about gritting your teeth and getting things done. No one can do this for you but you. Feel free to get help (read: Your One-Stop Guide To Outsourcing), but remember you need to be the one to lead the way.

To quote Joe Girard,

Inspirational Quote: “The elevator to success is out of order. You’ll have to use the stairs… one step at a time.” ~ Joe Girard

More Success Quotes at Personal Excellence Quotes

Don’t feel that you’re alone. You aren’t. There have been many people around the world right now, stuck in “hell” mode of their goals and projects too. Just keep taking baby steps and you will slowly walk your way out. Remember, every step you take is a step complete. If you focus on these little steps, you will be done soon enough.

Share Your “Development Hell” Experience

Are you in development hell now? Do you have any frustrations about the project you are working on? How can you overcome them? Use the comments section to sound off and clarify your thoughts!

10 Rules of Super Productive People, Out Now!

[Update, July 1 2014] After months of hard work, my book that I mentioned in this post, 10 Rules of Super Productive People, is finally out! Outlining the 10 core rules that differentiate super productive and less productive people, I consider this anyone’s one-stop manual to achieve super productivity. Details and get your copy here: 10 Rules of Super Productive People :D

Image: Stressed, Woman thinking, White flowerRelaxed feet, Girl peering, Steps

  • madjr

    development hell: the story of my life :p

    as always awesome article !

    • http://personalexcellence.co/ Celestine Chua

      Thanks madjr! :)

  • John (Jean C)

    Celes, welcome to the the other side of Hell. I have taken many projects through hell and the guide you provide is tops. The only item I might add is to consciously tap your subconcious. It will help you through some of the hottest parts.

    • http://personalexcellence.co/ Celestine Chua

      Hey John, absolutely agree! Consciously tapping into your subconsciousness is critical especially in creative projects, and it’s pertinent that one practices self-care and is sufficiently rested all the time in order to effectively tap into the subconsciousness. Much of my “breakthrough” ideas usually come when I’m taking breaks, when my subconsciousness is allowed to roam freely since I’m not forcing anything to happen.

  • Don

    Whenever I get too involved in something like this, I find it important to take a break. Stepping back usually allows me to look at the big picture and see how much progress I’ve made. If it comes down to it, I can then break up them remaining tasks into baby steps and take it one step at a time. You can do it!!!

    • http://personalexcellence.co/ Celestine Chua

      I agree on the importance of taking a break; I’d say it’s one of the more important tips out of the list of tips in the guide! By the way, my manuscript is already completed as I mentioned in the article (not sure if you read the whole article or you just posted your comment in response to the title).

  • Madalina Sraier

    I’m grateful that I haven’t yet experienced this, but I think I will go through the same thing when I’ll write my graduation paper because it will be the longest paper I’ve ever written (80-100 pages), plus there will be a lot of research to be done prior to writing. So this article will surely come in handy later on.

    I wanted to say something about a line in your article, about how much of your pain was self-created. Generally speaking, I think most pain and suffering is self-inflicted, but once you realize this, you can free yourself from it (just like you did). Maybe this belief is due to my affinity for Buddhist teachings.

    Also, that quote from Churchill is one of my favorites. :)

    Another well-written, thoughtful article. Thank you, Celes!

    • http://personalexcellence.co/ Celestine Chua

      Hey Lina, I totally agree that most pain and suffering (if not all) is self-inflicted. Victor Frankl, a Holocaust survivor, said it best with this quote — “Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” ~ Viktor Frankl (http://personalexcellence.co/quotes/3121). That man underwent tremendous dehumanizing pain in the concentration camps and eventually concluded even in the face of “suffering,” he had the choice to choose whether to feel negative about his experience or make good out of it. He’s a real hero in my eyes.

      • Madalina Sraier

        That’s a great quote I had never heard before. Thank you for sharing!

  • Victor Hin

    great day celes, i having development hell now working my full time job and do blogging business. and this tip really help me and giving me guidelines to manage my development hell!! thank you very much Celes keep up the good work!!

    • http://personalexcellence.co/ Celestine Chua

      Thank you for your encouragement Victor!! :) Review the blogging course materials regularly and apply the lessons; they’re going to be essential in the boost in your blog’s growth! :) I had an alumni update me that her blog traffic has been growing well after she applied the tips, and she’s continue to act on more of the advice — couldn’t be happier reading her e-mail!

      • Victor Hin

        Alright celes i going to refer back the course again. thank you celes!! :)

  • http://www.isimplylovelanguages.com/ Dani Maizner

    Thank you very much for sharing your story, Celes. I guess it would have been easy to sell your absence from, for example, PE in a positive way, but you chose to share your honest experience, and that makes your upcoming book even more authentic. Nobody can live a 100% productive life and by admitting so the tips you share become even more valuable!

    • http://personalexcellence.co/ Celestine Chua

      Thank you so much for your kind words Dani! :) I hope this story will benefit as many people as possible and remind all of us that at the end of the day, we aren’t alone in our problems. The PE community is always here for each other!

  • Jowin

    Thanks you so much for sharing the story, Celes. I can so relate with this! I seem to go through development hell through almost any large, complex or time-consuming project.I experienced this phenomenon in the graduation project I am writing! I recently started a blog and am going through development hell with all the formatting errors in WordPress, focusing on writing on a specific topic only, marketing the blog and working on the design!.. Plus when there are other things to do we so want to jump ship when we enter the development hell phase… I found your tips really helpful especially the ones on talk to someone, practice self-care, one step at a time, and setting a new timeline(Setting a new timeline seems to make a huge difference for me!)… Thanks for the inspiring story and tip!. Celes keep up the good work :)

    • http://personalexcellence.co/ Celestine Chua

      Thank you so much Jowin! :) Keep this guide close to you whenever you get through development hell phase and apply the tips closely! Self-care is *very* important — so many of us tend to neglect ourselves when busy with work, init? Thank you so much for your kind words and support; they inspire me hugely! :)

  • Mikey

    Just wanted to say all the best. Writing a book can be a big undertaking, especially for you to set a goal for it to supercede everything you’ve done before. Seeing that you’re writing about it, I suppose you have dealt with the biggest issues already. All the best & looking forward to it!

    • http://personalexcellence.co/ Celestine Chua

      Hey Mikey! Actually I’ve already finished the book as mentioned in the article; it’s just pending editor feedback now. :) I look forward to when it’s out as well!

  • JadePenguin

    Send this to George R. R. Martin ;)

    I had my own little dev’ment hell during the spring break when I planned to reinstall my OS and to finish a bit of code I was writing for practice. Now I’m done with both tasks but gosh, it took me weeks to even get started! Ironically, completing the first one delayed the second due to issues in installing the necessary programs for #2! (I switched from Windows to Linux which is much trickier to use)

    A question for you: how long can a break be before you know you’re just finding excuses to avoid your work?

    • http://personalexcellence.co/ Celestine Chua

      Hey Jade! I don’t think there’s a set duration, though if you’ve already rested enough such that you feel physically and mentally rested, then it’s probably to get started. If you keep finding reasons to put it off, e.g., “Let me rest a bit more,” “There’s no rush anyway,” or “I want to play more games first,” then probably procrastination is at work. The procrastination article series and course will be helpful to bust procrastination tendencies: http://personalexcellence.co/blog/procrastination/

  • http://user.qzone.qq.com/237093781 Eric Lin

    sympathetic wit you,There are really many contradiction thing in our life ,

  • NYC_Traffic

    Nice blog, Celes. Do you have a ghostwriter or ghost-editor?

  • bridge

    Celes, you’re adorable in your honesty and courage to share your lowest points with the world, with us. Thanks a lot for that, you are a role model, a star. You do not whine and feel sorry for yourself here in your blog, but go about it proactively, positively, showing us how you got through. That’s the point. It’s easy to complain about how difficult life is. It’s admirable to make it through the difficult times, be open to others about this and show HOW you got through. Many thanks, I hope I can have the same level of courage when I get to such a situation.

  • a friend

    Hello Celestine,
    I very much appreciate the content of your website and the tips you gave. I think you are a quite bright, mature and succesfull young lady :)
    Just a small feedback for you writing: try to write less and be more to the point. Get rid of the unimportant details which only serves to increases the bulk. That would lead the reader to loose its interest and focus.
    I wish you all the luck and success in your journey.

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