About Celes

Celestine Chua Hi! I’m Celestine Chua (call me Celes please!), the founder of Personal Excellence and writer behind this blog. On this page I share more about myself and how I came to start PE.

If you’re new here, start here instead.

How I Started PE

Have you ever wondered what is the meaning of life? Born into a very material society of Singapore, I was taught to do well in school, get a great job, and earn lots of money. This was the messaging I received day in and out, be it in school, from media, or from peers.

So I pursued these goals fervently. When I was 20, I was on the Dean’s List, had secured a well-paying job at a Fortune 100 company, and would later graduate as the top student in my specialization of Marketing in NUS Business School, one of the top business schools in Asia.

I soon realized there is more to life than just getting a good job, earning lots of money, or following any life script for that matter. When I was 21, I discovered my life purpose to grow and help others grow. By working on ourselves and growing to become better individuals, we can uplift those around us and create a more positive planet for everyone. Instead of living in fear and separation, we can vibrate in love and oneness, and hopefully one day unite the world as one.

So in 2008, I quit my job and started Personal Excellence, writing articles, conducting training workshops, and giving one-to-one coaching. With persistent action and a lot of hard work, I grew PE into one of the top self-help sites in less than three years.


  1. PE is a trusted authority on self-help with over 600 articles, podcasts, videos, manifestos, and free ebooks on personal growth. We receive nearly half a million pageviews a month.
  2. We have a global readership from over 200 countries, including the US, the UK, Australia, Europe, Canada, and Singapore.
  3. I’ve been featured over 80 times in the media, sharing my insights on CNN, Business Insider, CBS Business Network, Lifehacker, Bloomberg, Channel News Asia, and many more.
  4. I have worked with thousands of clients to achieve their definition of success. My readers range from students in their teens, to professionals and senior executives, to entrepreneurs, to busy parents.
  5. I’ve worked with organizations such as Wharton Business School, Dove, Kimberly Clark, JobsCentral, Ministry of Defence, National Library Board, Singapore Institute of Management, Nanyang Institute of Management, and NUS Global Alumni Network.

The number one goal of my work is to help you be your best self and live your best life. Through my work, I hope to help you be the best version of yourself and to achieve your highest definition of success, from improving your productivity to letting go of toxic relationships to achieving personal mastery.

Thanks so much for being here. It means a lot to me. I look forward to supporting you in your growth. :)


About Me


My Media Features

Here are some of my past media features:

Channel News Asia, AM LIVE!: Celestine Chua with Yvonne Yong and Steven Chia

On Channel News Asia talking about new year’s resolutions

Good Morning Singapore! Interview - Vision Board

On Good Morning Singapore!, a morning segment on Channel 8

Wharton Marketing Conference

Panelist at the Wharton Business School’s Annual Marketing Conference

Dove Camera Confidence Workshop: Interacting with participants

Conducting a workshop with Dove

(For all my media features, visit my Media section.)