“All our dreams can come true – if we have the courage to pursue them.” – Walt Disney

Hi there! I’m Celes. :D This is me:

Baby Celes (in 1985)

… when I was one. ;) This is me today:

Celestine Chua

(Taken in early 2013. I think it’s time for a new head shot!)

So… Who Am I?

My full name is Celestine Chua, but call me Celes, please! :) I’m a life coach, personal excellence blogger, and student of life. (Feel free to add me on Facebook and Twitter @celestinechua.) If you’re reading this page, I assume you are either a new visitor or a long-time reader swinging by the About section to read about me. Well, welcome! :)

If you’re wondering how I came to do what I’m doing today… well, perhaps I best explain through my story.

Born and raised in Singapore, I grew up pursuing staunch academic goals with the objective of landing a great job with a good pay. I wound up being a Dean’s Lister in NUS Business School (one of the top business schools in Asia Pacific) for every academic semester, secured a highly-sought-after career of brand management in Procter & Gamble (a Fortune 100 company) two years before my scheduled graduation, and eventually graduated as the top student in my specialization (I was in Marketing).

If you had asked me before I was 21, becoming a life coach was never in my personal ambitions or “My Ideal Life”-type essays that our teachers make us write in school. In fact, it was the last thing I would have thought of doing — I would probably have told you that it was some cheesy work. I mean, helping others to develop themselves — who cares, really?

However, there was a period of time when I was 20 when I seriously thought about my life and what I wanted to do. I realized that the highest, most meaningful thing I can ever do in my life is to grow (develop my consciousness), and to help others grow (help others to develop their consciousness) — a story that I’ve detailed in Two Important Things that Led Me to Discover My Real Purpose. The development of the human consciousness is probably the best thing one can ever do because our consciousness is probably the one permanent thing we will ever have in our life — everything else, from looks, to material possessions, to status, to wealth, will simply disappear over time, especially after we die. Not saying that these things aren’t important, but that they are of secondary importance and should still be pursued, just as means to realize our higher objective to grow and be better humans on earth.

So in September 2008, after two years in the corporate world, I quit my well-paying job to start my personal development blog and business — with zero startup capital, zero knowledge about professional blogging, and zero experience in professional coaching and training. And I’ve never looked back since. :) Over the course of the next few months and years, I swiftly built my skills in personal development, life coaching, and public speaking / training, and developed myself as a credible and skilled expert in the field, having been featured across multiple media outlets, trained with many institutions and coached thousands of people around the world.

Today, I’m the founder of Personal Excellence, the go-to resource for people passionate about achieving their highest potential in life. PE is one of the top personal development blogs in the world  with over hundred thousands of readers every month, and is read by readers from over 200 territories. While PE has been my full-time career since 2008, it is more than just a career to me: it is my life, blood, and purpose. This is what I plan to do till the day I die.

Some quick points about myself

  • My life purpose which I live by every day (and consequently the mission statement for Personal Excellence) is: “To help others achieve their highest potential and live their best lives” and “To achieve my highest potential and live my best life”. More on how I discovered my purpose: Two Important Things that Led Me to Discover My Real Purpose.
  • My values are: Excellence, Passion, Courage, Truth, and Authenticity. Besides being fiercely passionate about growth, I believe in standing for what’s right, being true to who you are in life, setting the highest standards for yourself and achieving them, and treating people with kindness and respect.
  • Age. 30 (as of 2014). My birthday is June 25 1984. ;) (I’m of the rat zodiac!)
  • Married. I got married to my soulmate on May 25, 2014. :) More on how we met (and how you can do so too): How To Find Your My Soulmate (series). Check out our engagement pictures taken in Scotland: Part 1 | Part 2.
  • Vegetarian/Vegan. After experimenting with a vegetarian diet in Jan 2008, I decided to stay that way for non-cruelty reasons. I also feel that being a vegetarian gives me higher mental clarity which a meat-based diet doesn’t. For the record, my diet is my choice which I don’t impose on others; I believe everyone is free to eat whatever they want.

In 2013, I was handpicked and profiled in a MediaCorp documentary Soul Sisters about inspiring women in Singapore. Watch the episode below which gives a great introduction to who I am, what I do, how I came to pursue this journey, and what I do on a daily basis:

(If you’re unable to see the video above, watch it here: http://www.youtube.com/watch?v=fWaamXg3sdI.)

Quick Professional Snippets

  1. Blogging. Personal Excellence is the leading authority platform for people who want to achieve excellence in life, with free resources such as articlesinspiring videos, inspirational quotesmanifestos, podcastsfree e-books, and more. It boasts a huge traffic of several hundred thousands of visitors every month. My readers are international from over 200 countries/territories as per Google Analytics. I have been running PE since December 2008 and it is my full-time job. If you are new here, visit the welcome guide. (To learn to build a high-traffic blog in the shortest amount of time, check out my Blogging Success Program.)
  2. Media. I have been interviewed and quoted over 80 times in print, TV and online media, including CNN International, Cosmopolitan, Business Insider, CBS Business Network, Channel News Asia, Simply Her Magazine, Singapore Women’s Weekly, Asia One, Sun-Herald, The Sunday Age, OMY Singapore, 938 LIVE radio, Kiss92 and more. I’ve also been profiled in a MediaCorp documentary Soul Sisters about inspiring women in Singapore. (Watch episode here.) Visit the media section for a full list of my past media coverage (more constantly added).
  3. Business. Personal Excellence is my full-time career/business since I started out in December 2008. 95% of my business income today is passive income, coming from Google Adsense advertising and my e-products and e-courses. (To learn to build your passive income business and achieve financial freedom for the rest of your life, check out The Passive Income System.)
  4. Speaking. I’ve been invited to share my journey in blogging, social media, entrepreneurship, and personal development. I have spoken at Wharton Business School (University of Pennsylvania), Kimberly Clark, The Asia Business Forum, de Baak (leading training institute in Holland), Ministry of Defence (Singapore), JobsCentral, NUS Global Alumni Network, People’s Association, National Library, Singapore Institute of Management, and more. (Contact me for a training/speaking engagement.)
  5. Coaching. I have worked with thousands of individuals around the world to help them achieve excellence in their careers, business, life, relationships, health and personal growth. I run regular group coaching programs and seminars online at PE. I’ve been named one of the Top 30 Coaches in the World by Coaching Gurus International in 2010, alongside renowned coaches like Anthony Robbins. Visit my Coaching section for more details on my one-to-one coaching.
  6. Traveling. I can be somewhat regarded as a world traveler, having traveled across Asia, Europe and America. Between 2011–2013, I have spent almost 50% of my time abroad for either business or personal growth purposes, visiting four continents and 18 territories. Along the way, I have met many readers and past coaching clients. (Check out past PE meetups here.) I love traveling as it exposes me to new cultures, lets me connect with new people, and lets me experience new sights.
  7. Corporate history. Prior to PE, I did brand management in a Fortune 100 company (P&G), managing billion-dollar brands in Asia Pacific for 2 years, before eventually quitting in 2008 to pursue my real passion to help others achieve their highest potential in life.
  8. Academic. I studied Business Administration (Marketing) in National University of Singapore Business School from 2003–2006 and was a Dean’s Lister every academic year. I eventually graduated as the top student (in Marketing) and was awarded as the Most Outstanding Student in Year 3 Modules.

My Notable Features

My interview on CNN, talking about bucket lists and things to do before we die:

My CNN feature on Bucket Lists

On Channel News Asia, BlogTV, sharing about bucket lists (Dec 2010):

Channel News Asia Interview

On Channel News Asia AM Live! on Dec 31, 2012, speaking about new year resolutions and how to set them:

Celestine Chua on Channel News Asia, AM Live!

On Channel News Asia AM Live! again on Jan 6, 2014 as a repeat guest to share new tips on how to make your new year’s resolutions stick in the new year:

Channel News Asia, AM LIVE!: Celestine Chua with Yvonne Yong and Steven Chia

On Good Morning Singapore!, sharing advice on setting new year’s resolutions. Good Morning Singapore! is a highly watched morning segment on Channel 8, one of the most popular TV channels in Singapore:

Close-up shot of me on Good Morning Singapore!

Good Morning Singapore! Interview - Vision Board

Good Morning Singapore! Interview Group Shot (Dec 28, 2012)

Featured on Channel New Asia’s AM Live in a cosy home interview, sharing about goal setting and vision boards. The filming was done in my room, showcasing me in my natural work environment (Dec 2012):

At my home with the Channel News Asia crew

Suzanne Jung and Celestine Chua

On Michelle Martin’s The WOW Club on 938 LIVE, an English-language radio station in Singapore (listen to my interview in the podcasts section):

938LIVE Interview with Michelle Martin

With Kiss 92 morning crew Maddy, Jason, and Arnold in the morning show! (Listen to my interviews in the podcasts section.) I was the Kiss 92 personal excellence expert and was on air over a period of eight weeks talking about various topics on personal development:

At Kiss92 FM Recording Studio with Maddy, Jason, Celes, and Arnold

On UFM 100.3 (a Singapore chinese radio station), sharing about my journey pursuing my passion and the 14-day kindness challenge which I was conducting then. :) With the lovely crew Wenhong, Li Mei, Myself, Xiao zhu, Yanwei Xiao Er below :) :

Interview in UFM100.3 Studio

With the UFM 100.3 Deejays

Just some of the many events/trainings I’ve spoken at before:

Wharton Marketing Conference

Panelist at the prestigious Wharton Marketing Conference 2011 to share on “Social Media: Fad or the Future of Marketing?”

Conducting a workshop with JobsCentral

Conducting a workshop with JobsCentral

Monthly career workshop I ran with JobsCentral (a learning career portal in Singapore and Malaysia) between 2010–2011. Our workshops are about achieving career excellence and ranged from how to excel in your career, how to write winning resumes, how to ace your interview, how to network with success, how to discover the right career for you, and many more.

Conducting "How to Write Winning Resumes" workshop with JobsCentral

Teaching my talented participants my best resume strategies to land their dream job

Another workshop with JobsCentral

Another workshop with JobsCentral; this one is on How to Build Meaningful Relationships and Winning Connections!

Engaged by Ministry of Defence to train National Service men on achieving excellence in life

Engaged by Ministry of Defence to train full-time National Service men on achieving excellence in life :)

Entrepreneurial sharing session at National Library (Workshop)

Sharing my entrepreneurial story at National Library Board’s Entrepreneur Series

Conducting a workshop on EQ @ Work at Singapore Management University

Conducting a workshop on EQ @ Work at Singapore Management University

Conducting a live class of Blogging Success Program

Conducting a live class of Blogging Success Program

Engaged as to be the official personal development expert for Dove’s Camera Confidence Campaign in Singapore:

Dove Camera Confidence Expert

Answered Q&As from Dove Fans via Dove’s Facebook Fan Page throughout the campaign period (Dec 2013 – Jan 2014)

Dove Camera Confidence Workshop: Interacting with participants

Dove Camera Confidence Workshop: "I am a beautiful woman. I am beautiful as myself."

Heading the Dove Camera Confidence Workshop on Nov 30, 2013

Dove Camera Confidence Shoot: Director Julius reviewing the takes

Dove Camera Confidence Shoot: Celes looking peaceful

Doing the video trailer shoot for Dove in their Camera Confidence Campaign

Dove Camera Confidence Video: Celes, Personal Development Blogger and Life Coach

Dove’s final video trailer which can be seen below: 

On top of my TV and radio interviews and workshop trainings, I’m regularly invited to share my expert advice on an array of self-help, relationship, and career topics by local media, including (but not limited to):

  • Her World magazine — Singapore’s most established women’s magazine with the highest readership of 189,000. It’s the voice of authority on fashion and beauty, lifestyle trends and social issues.
  • Simply Her magazine — A solutions-oriented lifestyle magazine for working women with a readership of 74,000.
  • The Singapore Women’s Weekly — A women’s magazine targeted at modern working women and mothers. It covers everything from fashion, beauty, health, self-help and relationships with a readership of 91,000.
  • Lianhe Zaobao — Singapore’s largest Chinese daily with a circulation of 176,000.
  • Lianhe Wanbao — Singapore’s Chinese afternoon daily with a circulation of 90,200.

(Articles not shared for copyright reasons, but you can see a full list of my past media features here.)

Invited to write an exclusive piece on productivity in Australia’s Sun Herald and The Sunday Age, popular dailies with a combined circulation of nearly two million people (full article here):

Article on productivity in Sun Herald and The Sunday Age

Photoshoot with Simply Her Magazine (2010):

Simply Her Photoshoot

I also host my own online video show, Celes.TV, to help others be their best self and live their best life. I do a range of videos from interviews with inspiring people, to self-help tutorials, to video lectures, to positive messages, to productivity hacks. My channel has over 1,250 subscribers today and my videos have a combined view count of over 70,000 views (as of Dec 2013).

(Subscribe at:  http://youtube.com/celestinechua)

Interview with Karl Chong

Interviewing Karl Chong, CEO of Groupon Singapore

PE Reader Meetups

Since 2011, I’ve been conducting PE reader meetups around the world:

London Meet-Up, Group Shot # 1

First London PE readers meet-up, Aug 2011 (Photo album)

London Meet-Up #2, Group Shot

Second London PE readers meet-up, Oct 2011 (Photo album)

Personal Excellence Shirt

Check out this Personal Excellence shirt that London reader Dimitri got custom designed and
made for me!! What can I say—totally hard core!! (This was before PE’s domain shift, hence the old domain name celestinechua.com.) Thank YOU so much Dimitri! :)

NYC Meet-Up, Group Shot

New York PE readers meet-up, Dec 2011

LA Meet-Up, Group Shot

Los Angeles PE readers meet-up, Jan 2012 (Photo album)

Singapore PE Readers Meet-Up, Group Shot #1

Singapore PE Readers Meet-Up, Group Shot #2

Singapore PE readers meet-up, Jun 2012 (Photo album)

Kuala Lumpur / Malaysia PE Readers Meet-Up

Kuala Lumpur/Malaysia PE readers meet-up, Oct 2012 (Photo album)

Personal Excellence Cake

Lovely PE cake that one of our Malaysian readers, Elton, got custom made!
Complete with the PE logo, title, and slogan! And—it’s vegan! Thank you Elton! :))

Singapore PE Readers Halloween Meet-Up

Singapore PE readers Halloween meet-up, Oct 2012 (Photo album)

Hong Kong PE Readers Meet-Up, Group Shot

Hong Kong PE readers meet-up, Jan 2013 (Photo album)

Johannesburg PE Readers Meetup, Group Shot

Johannesburg PE readers meetup (South Africa), Apr 11 2013 (Photo album)

Cape Town PE Readers Meetup, Group Shot

Cape Town PE Readers Meetup (South Africa), Apr 21, 2013 (Photo album)

Gift from Barbara (Cape Town Meetup)

Lovely gift note from Barbara. She gave me a bar of healing clay, meant to be used as
a soap and said to have healing properties. Thank you so much Barbara!! :))

Singapore PE Readers Meetup on June 2013, Group Shot

Singapore PE Readers Meetup (a.k.a my 29th Birthday Celebration), Jun 23, 2013 (Photo album)

Edinburgh PE Readers Meetup - Group Shot

Edinburgh PE Readers Meetup (Scotland, UK), Aug 17, 2013 (Photo album)

SG PE Readers Meetup (Jul 27, 2014):

Singapore PE Readers Meetup (a.k.a my 30th Birthday Celebration), Jul 27, 2014. My fourth readers meetup in Singapore, and biggest PE meetup we’ve had to date!

I plan to conduct more PE readers meetup as I visit other countries as part of my personal and business travels. Places I plan to visit next include South America and Canada.

Articles About Me

If you want to know more about me, here are some articles you can start off with:

Here are the photos of my engagement shoot in Scotland with my fiance Ken:

And my childhood photos: :)


If any point you have found my work to have helped and positive influenced you in one way or another and you would like to give back, please support me.

Let’s Connect!

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