About

Hi! I’m Celestine Chua (call me Celes!), life coach and founder of Personal Excellence. If you are someone who wants to achieve your highest potential in life, you are at the right place!

Personal Excellence is the leading authority site for people passionate about achieving excellence in life. From articles, to premium courses, to video tutorials, to inspirational quotes, to manifestos, to free e-books, PE has every resource you need to grow and achieve your highest potential.

Today, PE boasts a high traffic of over hundred thousands of readers a month, with international readers from over 200 countries/territories. We have been featured over 70 times in print, TV and online media, including CNN, Cosmopolitan, Business Insider, CBS Business Network, Channel News Asia, and Asia One.

Handpicked and profiled in a MediaCorp documentary Soul Sisters about inspiring women in Singapore

On Channel News Asia AM Live!, a prominent and prestigious news network in Asia-Pacific

On Channel News Asia AM Live! again as a repeat guest

My mission at Personal Excellence is “To touch others’ lives, help them achieve their highest potential and live their best lives.” No matter who you are or what you do, you have unlimited potential to achieve everything you have ever wanted. PE is here to help you achieve your highest potential, to be the best version of yourself, and to live your best life.

Subscribe to my newsletter (it’s free) to get first-hand updates of all new articles, as well as a lifetime of free articles on personal growth. What’s more, you’ll get my e-books 101 Things To Do Before You Die and 101 Most Inspiring Quotes of All Time, completely free! Through the articles at PE, you will learn to

• Discover your inner self
• Live a life aligned with your highest values
• Take action on your highest goals and dreams
• Stop procrastinating and turn knowledge into action
• Let go of bad emotions and attract positivity and abundance
• Release toxic relationships and build positive relationships
• Achieve your highest definition of success
• Live your best life of your creation
• … and many more

About Me and How I Started PE

Born and raised in Singapore, I grew up pursuing staunch academic goals with the objective of landing a great job with a good pay. I wound up being a Dean’s Lister in NUS Business School (one of the top business schools in Asia), secured a highly-sought-after brand management career in P&G (a Fortune 100 company) before my graduation, and eventually graduated as the top student in Marketing.

If you had asked me before I was 21, becoming a life coach was never in my ambition. In fact, it was the last thing I would have thought of doing — I would probably have told you that it was some cheesy work. I mean, helping others to develop themselves — who cares, really?

However, when I was 20, I seriously thought about my life and what I wanted to do. I realized that the highest, most meaningful thing I can ever do in life is to grow (develop my consciousness), and to help others grow (help others to develop their consciousness) — a story I’ve detailed in Two Important Things that Led Me to Discover My Real Purpose. The development of human consciousness is the best thing one can ever do IMO because our consciousness is probably the one permanent thing in life — everything else like looks, material possessions, status, and wealth simply disappear over time, especially after death (physical death, that is). Not saying that these things aren’t important, but that they are of secondary importance and are merely means to realize our higher objective in life.

So in September 2008, after just two years in corporate, I quit my well-paying job to start Personal Excellence — with zero start-up capital and background in professional coaching and training. And I’ve never looked back. Over the years, I swiftly built my skills in personal development, life coaching, and training, and developed myself as a credible and skilled expert, having been featured in prominent international and local media outlets, trained with many institutions and coached thousands around the world.

While PE is my full-time career today, it is more than a job or business to me: it is my life, blood, and purpose. This is what I plan to do till the day I die. Know that I have created PE to be our home, our safe alcove to grow and excel in life. Through PE, we will grow, learn and flourish — together, as one big happy family.

Here are my quick professional snippets:

1. Blogging. Personal Excellence is the leading authority platform for people to achieve excellence in life. It has a huge traffic of several hundred thousands of visitors a month, with international readers from over 200 countries/territories. I also host my video show Celes.TV with video content to live your best life. (To build your top blog with over a million page views, check out Blogging Success Program.)
2. Media. I have been featured over 70 times in print, TV and online media, including CNN, Cosmopolitan, Business Insider, CBS Business Network, Channel News Asia, Simply Her Magazine, Singapore Women’s Weekly, Asia One, Her World, and Sun-Herald. I’ve also been profiled in a MediaCorp documentary Soul Sisters about inspiring women in Singapore.
3. Business. Personal Excellence is my full-time business. Much of my business income is passive by design, which means I get the flexibility to spend my time however I want and build my business authentically as opposed to being driven by income. (To build your passive income business, check out The Passive Income System.)
4. Speaking. I speak regularly on personal development, blogging, and entrepreneurship. Organisations I’ve worked with include Wharton Business School, Dove, Kimberly Clark, Ministry of Defence (Singapore), JobsCentral, NUS Global Alumni Network, National Library, Great Eastern, People’s Association, de Baak, and Singapore Institute of Management. (Contact me for a speaking engagement.)
   

   Panelist at the prestigious Wharton Marketing Conference to talk about blogging and social media

   

   Sharing my entrepreneurial story at National Library Board’s Entrepreneur Series

   

   Leading a workshop with JobsCentral, one of the largest career portals in Singapore and Malaysia, on how to achieve career success

   

   Led the Dove Camera Confidence Workshop in their Camera Confidence campaign

   

   Conducting a live class of Blogging Success Program

5. Coaching. I have worked with thousands of individuals worldwide to achieve excellence in their life, business, relationships, and personal goals. I run regular group coaching programs and do one-to-one coaching. I’ve been named one of the Top 30 Coaches in the World by Coaching Gurus International in 2010, alongside renowned coaches like Anthony Robbins. Visit my Courses section for my premium courses and Coaching section for details on my personal coaching.
6. Traveling. I’m a regular traveler and have traveled across Asia, Europe and America. Between 2011–2013, I spent almost 50% of my time abroad, visiting four continents and 18 territories, learning about different cultures and meeting new people. (See past PE meetups here.)
7. Corporate history. Prior to PE, I did brand management at a Fortune 100 company (P&G), managing billion-dollar brands in Asia Pacific for 2 years, before eventually quitting in 2008 to pursue my real passion to help others grow.
8. Academic. I studied Business Administration (Marketing) in National University of Singapore from 2003–2006 and was a Dean’s Lister every academic year. I eventually graduated as the top student in my cohort in Marketing and was awarded as the Most Outstanding Student in Year 3 Modules. (During my graduation year, I was honored with the Daimler Chrysler Prize, Chettiar’s Temple Medal and Ban Hin Leong Gold Medal by the school board.)

And some personal snippets about me

• My life purpose is “To help others achieve their highest potential and live their best lives” and “To achieve my highest potential and live my best life.”
• My values are Excellence, Passion, Courage, Truth, and Authenticity. Besides being fiercely passionate about growth, I believe in doing what’s right, being true to who you are, setting the highest standards for yourself and achieving them, and treating people with kindness and respect.
• Age. I’m 30 (as of 2014) and my birthday is June 25, 1984.
• Married. I got married to my soulmate on May 25, 2014. More on how we met: How To Find Your Soulmate (series). Check out our engagement pictures taken in Scotland: Part 1 | Part 2.
• Vegetarian. I’m a vegetarian and have been since Jan 2008 for non-cruelty reasons. Being a vegetarian also gives me higher mental clarity which a meat-based diet doesn’t. For the record, my diet is my choice that I don’t impose on others; I believe everyone is free to eat what they want.
• Locality. I’m born and raised in Singapore. I’m currently based here.

PE Reader Meetups

Since 2011, I’ve been conducting PE reader meetups around the world:

I plan to conduct more PE readers meetup as I visit other countries. Places I plan to visit next include South America and Canada.

Articles About Me

To know more about me, read:

• How I Discovered My Purpose In Life
• My Childhood Photos: A Walk Down Memory Lane
• How I Found My Soulmate | The Day I Was Proposed To
• How I Found Peace in My Relationship with My Parents
• My History with Anger and How I Finally Let Go of It
• My Journey with Emotional Eating and How I Overcame it
• How I Moved On From a Heartbreak
• How I Used To Feel Inferior about My Looks and Why I No Longer Feel That Way Today
• Why I’m Retiring at 28 and Inviting You To Do the Same (April 2013)
• Why I Openly Share My Life With You, The Media And The World
• My Letter To All Of You (April 2010)
• My Bucket List (constantly updated)

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