About

Hi! I’m Celestine Chua (call me Celes!), life coach and founder of Personal Excellence. If you are someone who wants to achieve your highest potential in life, you are at the right place!

Personal Excellence is the leading authority site for people passionate about achieving excellence in life. From articles, to premium courses, to video tutorials, to inspirational quotes, to manifestos, to free e-books, PE has every resource you need to grow and achieve your highest potential.

Today, PE boasts a high traffic of over hundred thousands of readers a month, with international readers from over 200 countries/territories. We have been featured over 70 times in print, TV and online media, including CNN, Cosmopolitan, Business Insider, CBS Business Network, Channel News Asia, and Asia One.

Handpicked and profiled in a MediaCorp documentary Soul Sisters about inspiring women in Singapore

My CNN feature on Bucket Lists

Being featured on CNN, talking about bucket lists and things to do before we die

On Channel News Asia AM Live!, a prominent and prestigious news network in Asia-Pacific

On Channel News Asia AM Live! again as a repeat guest

Close-up shot of me on Good Morning Singapore!

On Good Morning Singapore!, a primetime morning segment on Channel 8, the most popular TV channel in Singapore

My mission at Personal Excellence is “To touch others’ lives, help them achieve their highest potential and live their best lives.” No matter who you are or what you do, you have unlimited potential to achieve everything you have ever wanted. PE is here to help you achieve your highest potential, to be the best version of yourself, and to live your best life.

Subscribe to my newsletter (it’s free) to get first-hand updates of all new articles, as well as a lifetime of free articles on personal growth. What’s more, you’ll get my e-books 101 Things To Do Before You Die and 101 Most Inspiring Quotes of All Time, completely free! Through the articles at PE, you will learn to

  • Discover your inner self
  • Live a life aligned with your highest values
  • Take action on your highest goals and dreams
  • Stop procrastinating and turn knowledge into action
  • Let go of bad emotions and attract positivity and abundance
  • Release toxic relationships and build positive relationships
  • Achieve your highest definition of success
  • Live your best life of your creation
  • … and many more

Join the PE newsletter (it’s free!):

About Me and How I Started PE

Before PE, I was worked at a well-paying job in brand management at a Fortune 100 company (Procter & Gamble). While I loved the job and its people, it wasn’t my passion–my passion is to help others grow and achieve their highest potential. (For more on how I discovered my purpose, read this.)

In 2008, I quit my job and launched PE in December, quickly transforming it into one of the top personal development platforms today. While PE has been my full-time career since then, it is more than a job or business to me: it is my life, blood, and purpose. This is what I plan to do till the day I die.

Know that I have created PE to be our home, our safe alcove to grow and excel in life. Through PE, we will grow, learn and flourish — together, as one big happy family. :D

Here are my quick professional snippets:

  1. Blogging. Personal Excellence is the leading authority platform for people to achieve excellence in life. It has a huge traffic of several hundred thousands of visitors a month, with international readers from over 200 countries/territories. I also host my video show Celes.TV with video content to live your best life. (To build your top blog with over a million page views, check out Blogging Success Program.)
  2. Media. I have been featured over 70 times in print, TV and online media, including CNN, Cosmopolitan, Business Insider, CBS Business Network, Channel News Asia, Simply Her Magazine, Singapore Women’s Weekly, Asia One, Her World, and Sun-Herald. I’ve also been profiled in a MediaCorp documentary Soul Sisters about inspiring women in Singapore.
  3. Business. Personal Excellence is my full-time business. Much of my business income is passive by design, which means I get the flexibility to spend my time however I want and build my business authentically as opposed to being driven by income. (To build your passive income business, check out The Passive Income System.)
  4. Speaking. I speak regularly on personal development, blogging, and entrepreneurship. Organisations I’ve worked with include Wharton Business School, Dove, Kimberly Clark, Ministry of Defence (Singapore), JobsCentral, NUS Global Alumni Network, National Library, Great Eastern, People’s Association, de Baak, and Singapore Institute of Management. (Contact me for a speaking engagement.)
    Wharton Marketing Conference

    Panelist at the prestigious Wharton Marketing Conference to talk about blogging and social media

    Entrepreneurial sharing session at National Library (Workshop)

    Sharing my entrepreneurial story at National Library Board’s Entrepreneur Series

    Conducting "How to Write Winning Resumes" workshop with JobsCentral

    Leading a workshop with JobsCentral, one of the largest career portals in Singapore and Malaysia, on how to achieve career success

    Dove Camera Confidence Workshop: Interacting with participants

    Led the Dove Camera Confidence Workshop in their Camera Confidence campaign

    Conducting a live class of Blogging Success Program

    Conducting a live class of Blogging Success Program

  5. Coaching. I have worked with thousands of individuals worldwide to achieve excellence in their life, business, relationships, and personal goals. I run regular group coaching programs and do one-to-one coaching. I’ve been named one of the Top 30 Coaches in the World by Coaching Gurus International in 2010, alongside renowned coaches like Anthony Robbins. Visit my Courses section for my premium courses and Coaching section for details on my personal coaching.
  6. Traveling. I’m a regular traveler and have traveled across Asia, Europe and America. Between 2011–2013, I spent almost 50% of my time abroad, visiting four continents and 18 territories, learning about different cultures and meeting new people. (See past PE meetups here.)
  7. Corporate history. Prior to PE, I did brand management at a Fortune 100 company (P&G), managing billion-dollar brands in Asia Pacific for 2 years, before eventually quitting in 2008 to pursue my real passion to help others grow.
  8. Academic. I studied Business Administration (Marketing) in National University of Singapore from 2003–2006 and was a Dean’s Lister every academic year. I eventually graduated as the top student in my cohort in Marketing and was awarded as the Most Outstanding Student in Year 3 Modules. (During my graduation year, I was honored with the Daimler Chrysler Prize, Chettiar’s Temple Medal and Ban Hin Leong Gold Medal by the school board.)

My personal snippets:

  • My life purpose is “To help others achieve their highest potential and live their best lives” and “To achieve my highest potential and live my best life.”
  • My values are Excellence, Passion, Courage, Truth, and Authenticity. Besides being fiercely passionate about growth, I believe in doing what’s right, being true to who you are, setting the highest standards for yourself and achieving them, and treating people with kindness and respect.
  • Age. I’m 30 (as of 2014) and my birthday is June 25, 1984.
  • Married. I got married to my soulmate on May 25, 2014. :) More on how we met: How To Find Your Soulmate (series). Check out our engagement pictures taken in Scotland: Part 1 | Part 2.
  • Vegetarian. I’m a vegetarian and have been since Jan 2008 for non-cruelty reasons. Being a vegetarian also gives me higher mental clarity which a meat-based diet doesn’t. For the record, my diet is my choice that I don’t impose on others; I believe everyone is free to eat what they want.
  • Locality. I’m born and raised in Singapore, and I’m currently based here. :D

PE Reader Meetups

Since 2011, I’ve been conducting PE reader meetups around the world:

London Meet-Up, Group Shot # 1

First London PE readers meet-up, Aug 2011 (See photos)

London Meet-Up #2, Group Shot

Second London PE readers meet-up, Oct 2011 (See photos)

NYC Meet-Up, Group Shot

New York PE readers meet-up, Dec 2011 (See photos)

LA Meet-Up, Group Shot

Los Angeles PE readers meet-up, Jan 2012 (See photos)

Singapore PE Readers Meet-Up, Group Shot #1

Singapore PE Readers Meet-Up, Group Shot #2

Singapore PE readers meet-up, Jun 2012 (See photos)

Kuala Lumpur / Malaysia PE Readers Meet-Up

Kuala Lumpur/Malaysia PE readers meet-up, Oct 2012 (See photos)

Personal Excellence Cake

From one of the attendees of the KL meetup. :) Complete with the PE logo, title, and slogan! And—it’s vegan! Thank you Elton! :))

Singapore PE Readers Halloween Meet-Up

Singapore PE readers Halloween meet-up, Oct 2012 (See photos)

Hong Kong PE Readers Meet-Up, Group Shot

Hong Kong PE readers meet-up, Jan 2013 (See photos)

Johannesburg PE Readers Meetup, Group Shot

Johannesburg PE readers meetup (South Africa), Apr 11 2013 (See photos)

Cape Town PE Readers Meetup, Group Shot

Cape Town PE Readers Meetup (South Africa), Apr 21, 2013 (See photos)

Singapore PE Readers Meetup on June 2013, Group Shot

Singapore PE Readers Meetup (a.k.a my 29th Birthday Celebration), Jun 23, 2013 (See photos)

Edinburgh PE Readers Meetup - Group Shot

Edinburgh PE Readers Meetup (Scotland, UK), Aug 17, 2013 (See photos)

SG PE Readers Meetup (Jul 27, 2014):

Singapore PE Readers Meetup (+ my 30th Birthday Celebration), Jul 27, 2014 (See photos)

I plan to conduct more PE readers meetup as I visit other countries. Places I plan to visit next include South America and Canada.

Articles About Me

To know more about me, read:

Get Your Free Welcome Gifts to PE!

Subscribe to my newsletter below and get my free e-books 101 Things To Do Before You Die and 101 Most Inspiring Quotes of All Time delivered right to your inbox, along with a lifetime access of free articles on personal growth: