Ready to Be a Better You
in Just 30 Days?

Introducing... my 30-day program to transform into the highest you

The 30BBM Program

The whole experience was far beyond my expectations, and
I was expecting a lot. I have made huge strides in overcoming my negative traits

Amazing. Even though it’s just been 30 days, a lot has happened. I've gained more confidence, patience, and understanding for myself and others. 

I have gained invaluable insight into how I work as a person. Even better, I’ve experienced first hand how I can turn things around. The 'Discover Your Ideal Self' task was monumental. 

…The best part was when two separate family members, who had no idea I was doing 30BBM, commented how much I have changed. That they noticed a change proves that 30BBM really works

Profile Picture: Celestine ChuaHi! I'm Celestine Chua, the founder of Personal Excellence and creator of Be a Better Me in 30 Days Program. This is my 30-day self-coaching program to discover your inner self. Read on!

30 Days. 30 Tasks to Be a Better You.

Character is higher than intellect. A great soul will be strong to live as well as think.” — Ralph Waldo Emerson

Character isn't something you were born with and can't change, like your fingerprints. It's something you weren't born with and must take responsibility for forming.” — Jim Rohn

The 30BBM Program Be a Better Me in 30 Days™ (or 30BBM in short) is an intensive character transformation program to be a better YOU in just 30 days. It is packed with 30 high impact tasks to be done one per day, and will push you to be a better person by the end of the month!

The 30 tasks in 30BBM are designed to trigger self-awareness and character growth:

  • In Week 1, you'll be doing an honest self-assessment, weeding out negative traits, and discovering your ideal self.
  • In Week 2, you'll be embodying your ideal traits (whatever they are) and upholding important virtues like emotional generosity and kindness, and working on self-love.
  • In Week 3, you'll be improving yourself in your roles to others, getting feedback to improve yourself, seeking advice from others, reflecting on criticism, and more.
  • In Week 4, you will be doing deep inner work such as forgiveness, mirroring your annoyances, acknowledging personal shames/vulnerabilities, and switching limiting thoughts
  • ... among many other tasks designed to transform your character and be a better you!

Past participants have found themselves more positive, happierpatient, confident, empatheticproductive, and disciplined as soon as Week 1 of the program. The tasks are not about changing you to be someone else, but about being a better YOU — by your definition.

Like 30DLBL, 30BBM has unlimited re-do value — I have designed all the tasks to be timeless. This means you can do 30BBM again and again and learn something new each time. Don't just hear it from me though — read what past participants have to say below!

Participant Carlene Byron

 Celes, I just want to say that the simple methods you offer in 30BBM have been transformative for me, and I'm in my 50s. People are seeing more change faster than I can imagine. 

– Carlene Byron, Maine, U.S.

What You Get in 30BBM

The 30BBM Program comes with the following to help you in your character transformation journey:

30BBM Guidebook and Workbook

  • 30-Day Character Transformation Program to rediscover yourself and make you a better person by your definition
  • 308-page Comprehensive Guidebook that will guide you through 30BBM, every step of the way (the book on the left). This is in PDF format.
  • 91-page Activity Workbook with detailed templates to guide you through each individual task (the book on the right). In the printable workbook, you'll get:
    • Detailed templates for all the 30 days' tasks
    • Reflection logs to jot down your findings and thoughts for each day
  • Timeless tasks you can do again and again every year, with new results each time!
  • Powerful system to transform your character and become your highest self!
Participant Jerry

Fantastic, amazing, wonderful. I have gained a lot in less time than I could have imagined.

The biggest things I feel are great are (1) that we explore different aspects of ourselves and ask why this/that is not good for us and (2) how we let go of things that have been a burden and affecting our lives. I know for a fact that my vulnerabilities were hindering my progress in several things, but once they were released... things have improved dramatically

– Jerry, Guatemala


  • You recognize that most of our problems in life are reflected in ourselves. By starting with our inner selves, we gain the right tools and mindsets to deal with most of life's struggles and create our best lives.
  • You recognize that being a better person comes from conscious effort, not by chance
  • You see the value of having a trusted expert life coach structure the best lessons and concepts into a 30-day self-coaching program
  • You want to work on concepts that have been tested with thousands around the world and have helped people from all ages and walks of life
Participant Sarah

My boyfriend said to me last night, 'You seem so much happier recently. Do you think it's the Personal Excellence work you've been doing?' I told him it almost certainly is. He told me how I seem so much more balanced and calm, and just generally happier. I was so happy to hear that! 😀 

– Sarah, United Kingdom

A Sneak Peek...

Here's a preview of what you'll get when you get the program:

30BBM Guidebook

The cover art for the guidebook. Like 30DLBL, you will get a comprehensive 30BBM Guidebook that will guide you through your 30BBM journey.

30BBM Workbook

This is your 30BBM Workbook with templates for every day's task. This is a separate book on top of your 30BBM guidebook. Inside, you'll find detailed templates for all of the 30 days' tasks and daily reflection logs to jot down your findings and thoughts.

30BBM Guidebook: Introduction to 30BBM

A sneak peek inside the guidebook. This is the introduction where you will find the briefing for your 30-day character transformation journey ahead.

30BBM Workbook: My 30 BBM Overview Sheet

The overview sheet in the Workbook for you to keep track of all your 30BBM tasks.

30BBM Guidebook: Assess Yourself

How do you rate yourself on a scale of 1-10? 30BBM starts off by getting you to do a self-assessment. Taking a hard look at yourself, rating how you are today against your ideal self, and identifying the areas you want to work on. Personal growth starts with self-honesty.

30BBM Guidebook: Explore an Undesired Trait

In 30BBM, you will be doing a deep exploration of your undesired traits — starting from Day 2. This is akin to a mental surgery whereby you remove the unwanted traits in your consciousness to make way for the new you!

30BBM Guidebook: Discover Your Ideal Self

What is your ideal self like? On Day 5, you will be discovering your ideal self through a meditation and visualization exercise. Your ideal self is the person you are to grow into as you enter your next phase in life!

30BBM Workbook: My Ideal Self

Workbook template for Day 5's task. After you "meet" your ideal self, you will be selecting the 5 ideal traits that represent him/her, and then working on them!

30BBM Guidebook: Positive Traits List

Positive traits list with over 180 possible positive traits you can take on for your ideal self. There is literally no end to the number of traits we can grow into!

30BBM Guidebook: Create Your Character Board

Do you have a character board? Creating your character board is an all-time favorite task among 30BBM participants! L. Linall, Jr. puts it best- “Visualization and belief in a pattern of reality activates the creative power of realization.” This is where you create a physical (or digital) board to celebrate your ideal self — as a preview of the person you are about to become!

30BBM Guidebook: Your Ideal Traits

You didn't think that you are going to identify your ideal traits and not embody them, did you?? 30BBM is a holistic program of theory, planning, AND action-taking. You will be work to embody your ideal traits during Days 7-9 of the program!

30BBM Guidebook: Appreciate Yourself

30BBM Workbook: Appreciating Myself

Appreciating others is important, and so is appreciating yourself. Do you give yourself credit for all the things you've done in life? On Day 13, your task is to identify things you love about yourself — and then, to write a letter of appreciation to yourself.

30BBM Guidebook: Evaluate Yourself in Your Roles

All of us play different roles to different people in our lives, and you are no different. On a scale of 1-10, how do you rate yourself in your 3 most important roles? You will evaluate yourself in your roles on Day 17, and then improve yourself in those roles on Days 18-20.

30BBM Guidebook: Shames and Vulnerabilities

All of us have shames and vulnerabilities hidden inside of us — and it's extremely important to acknowledge them as part of improving and gaining a hold over the problem, such that we can fix it. On Day 23, you will acknowledge a shame or vulnerability that you have been hiding in you.

30BBM Guidebook: Forgive Someone

Is there something you have not let go of? When one is unable to let go of something, it's because he/she is still holding on to a grievance. You will look into that on Day 25.

30BBM Guidebook: Limiting Thoughts

Being a better person requires you to constantly evaluate your thoughts, remove limiting ones, and put in place new, empowering thoughts. This will be one of the very important tasks you'll be doing in 30BBM.

30BBM Guidebook: Write a Letter of Commitment

In one of the final tasks of 30BBM, you will be writing a letter of commitment to yourself — as a reminder of the person you want to grow into, and as a pledge to commit to your character growth.

30BBM Logo

Get ready to be a better YOU in 30 days!

Participant Angelo

The 30BBM experience is amazing. Through 30BBM, I discovered my ideal self. I remembered that when we give happiness, happiness comes to us. To me, every task has its own benefits; every task is useful as it works on us on different levels. 

–Angelo, Portugal

Frequently Asked Questions

Real Users, Real Testimonials

“ This has been an amazing experience in many ways. Even though it’s just been 30 days, I feel that a lot has happened. And that is because the tasks really demanded action from us. I’ve definitely gained more confidence in myself, more patience and understanding both for me and others. I feel that many great insights have emerged and will continue to do so as I continue with 30BBM. It’s amazing to see that in just 30 days we CAN make a big difference in our lives if we choose to do so. ”

– Maria O

“ 30BBM brought a lot of positive consequences for me, but I think the most important was the realization that personal growth is unstoppable and continues in every minute. I gained more courage to actively engage in relationships and got the boost for personal growth in general — I had to wipe the dust off myself!

I’d say the most challenging (and the most rewarding) was the task of getting feedback from others. It made me dare to open up, approach, and ask others very important and sincere questions about me (and I’m a person who just dreads receiving criticism!). I decided to ask these questions about myself at the end of every year! A big thank you, Celes!!!  ”

– Vanja

 The whole experience was far beyond my expectations, and I was expecting a lot. As a teacher and small time leader, I take my hat off to you.

From this program, (1) I have learned to use a lot of powerful tools and learned how to face my fears and overcome them. (2) Made huge strides in overcoming negative traits. It is truly amazing to see that I have begun to earnestly be organized, disciplined, focused, purposeful, and a better friend and family member. (3) I am truly striving toward my ideal self and embodying ideal traits. (4) The best of all — I have learned to transmit solid questions and needs rather than negative-nervous energy.

AND, I do not see this as done. I am so looking forward to seeing myself step up the ladder and become a better me.

 Claire R, Venezuela

 Fantastic, amazing, wonderful. I can say that I have gained a lot in less time than I could have imagined. The whole course revolves around great things for our gain and explores as many aspects as possible within a month.

The biggest things I feel are great are (1) the fact that we explore different aspects of ourselves and ask why this/that is not good for us and (2) how we let go of things that have been a burden and affecting our lives. The tasks I found most beneficial are on appreciating yourself and acknowledging a vulnerability. I think it's of extreme importance to love ourselves and give ourselves a pat on the back every now and then. Releasing vulnerabilities is an important step to move on and do better. I know for a fact that mine were hindering my progress in several things, but once they were released... things have improved dramatically.

Thank you, you have helped me change for the best, and I am really happy to have been a part of this program.

– Jerry, Guatemala

 Celes, I just want to say that the simple methods you offer in 30BBM have been transformative for me, and I'm in my 50sThis program allows people to self-reveal... for those of us who don't like to let others see our problems, it is effective as long as we're willing to admit our problems to ourselves. Best to you! You totally deserve all the success you are having and much more! 

– Carlene Byron, Maine, U.S.

 The experience has been extremely eye-opening — it has allowed me to challenge my own personal limits, and to move well beyond those limits. The best part was when two separate family members, who had no idea I was doing 30BBM, commented on how much I have changed over the last little while. The first noticed that I was much more talkative now and “had really come out of my shell”. The second commented on how assertive I have become, and how proud they were of me for it.

Both were traits I was trying to overcome as part of 30BBM, as I have always been extremely shy, quiet and passive. The fact that they noticed a change proves that 30BBM has really worked for me. 

– Kimberly, Canada

 I was taken by surprise at how hands on 30BBM is. I have gained invaluable insight into how I work as a person. Even better, I've experienced first hand how I can turn things around. I've basically learned a new way of being and I am going to commit myself to continuing on in a BBM way!

One of the best things about 30BBM is that it gives you even doses of reflection and action. I’m used to self-help stuff being sort of like one big lecture – this is what you’re doing wrong, here’s that moment in your childhood that sealed your fate, etc and so on. 30BBM never lets you sit on your information which is great. It also challenges us to come up with our own action plans given what we have learned, which is genius I think.

The 'Discover Your Ideal Self' task was monumental because I chose (my) ideal and I think it’s an absolute winner. So, instead of just seeing an awesome TED talk and thinking, Gosh, how do I do that?!, I got to work on it for myself. The opportunity? Priceless. 

– K.S.B, South America

 Through 30BBM, I’ve been able to get closer to myself and have been able to get a better perspective towards my life... I’ve reached out more to people who matter a lot to me and have realized how pouring out your heart on paper sets you free.

I had once shared a close bond with a friend back in my home country. After marriage I left for some other country and had lost connection with her... but through one of the 30BBM tasks, seldom a week passes without me talking at least once to her. The days of appreciation hold a close place in my heart too as they both produced results where I’m simply more in love with myself and those around me.

Every one of the tasks wove me into the magic that Celes has intended for us. Thank you. The barren depths of my life have been seeded into a serene colony of beautiful greens that will now color my life with the flowers of successful self-growth.”

Arti, India

 This has been a life-changing experience. I’ve learned that we can all make a difference if we just act, not tomorrow, not next week, not next month but TODAY. The biggest thing I feel is great about 30BBM is that it teaches us to view the world in unimaginable ways that we would never believe possible before. It shows us how to challenge ourselves, to never give up, to do what we can even if it comes out wrong.

I benefited the most from the task on vulnerabilities because it was a hugely liberating task. Also the task on character board because I can stare at it each morning and remember what I want. There are also the appreciation days that allowed us to speak the feelings we’ve been harboring for some time to a special somebody. Thank you Celes for this wonderful experience. ”


Participant Ish

 I can confirm that the 30BBM is definitely a very powerful program. As an alumni of both 30DLBL and 30BBM, the insights I had and the changes brought about by doing 30BBM have made my 30DLBL experience even better the second time round. 

– Ish, Mauritius

Participant Kimberly Vogel

 ...The best part was when two separate family members, who had no idea I was doing 30BBM, commented on how much I have changed. The first noticed that I am much more talkative now and 'have really come out of my shell.' The second commented on how assertive I have become, and how proud they were of me for it.

Both were traits I was trying to overcome as part of 30BBM, as I have always been extremely shy and passive. The fact that they noticed a change proves that 30BBM has really worked for me. 

– Kimberly V, Canada

Get Started in the Next Minute!

30DLBL Guidebook and Workbook

  • 308-page guidebook to guide you through step by step
  • 91-page workbook with detailed daily templates and reflection logs
  • 30 Days, 30 Tasks — tackling different aspects of your self-transformation and to be the best version of you
  • Timeless system that you can do over and over again, with new breakthroughs each time
  • Be a Better You in just 30 days with this in-depth, self-coaching program!

The above, yours at only $39.95 USD. That's only $1.33 per task, for a 30-day coaching system that will help you transform into your best self and change your life and relationships forever.

The value of this program is easily worth hundreds of dollars. I'm offering it at only $39.95 USD because I want this to be the starting point of your growth. I have designed 30BBM to be the must-have, kickstarter program for anyone serious about character growth. This price may be changed and increased anytime in the future.

Through this self-guided program, you'll get access to some of the same concepts, methods, and exercises that I use with my clients in our 1-1 coaching sessions, at only a small fraction of my coaching fee. Transform into the best you in the next 30 days!

(EXCLUSIVE OFFER: Get 30BBM together with Live a Better Life in 30 Days for a 15% discount! Read more about 30DLBL here, or head straight to checkout with both programs here.)

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