Learn How to Earn Money
While Sleeping… Every Day.
The Passive Income System
“ Priceless. This course has taught me all the building blocks needed to build a P.I. business.”
~ Max Mandias, Passive Income Course participant
“ Solid information applicable to nearly any business. It probably would have taken me months or even years to gather everything taught here.
~ Matt Leyva, Passive Income Course participant
 As someone who has taken a management course, I have learned ideas here that no business school will ever teach you.
~ Grace Gayao, Passive Income Course participant
 “ What I liked best is how open, honest and value-focused you are. The logical flow of your modules allow both business owners and non-business owners alike to easily follow and learn how to earn passive income.
~ Dolly Yeo, Passive Income Course Participant
Personal Excellence's Media Features

The Passive Income System:
Your One-Stop Answer To
Building Your Passive Income Business

Have you worked for money all your life? Have you ever had a time when you didn’t work at all and still had money rolling in anyway?

Majority of us today have to work to earn our keep—what I call active income.

Me? I used to fall under this category. I used to work in a corporate job where I had to be in the office from 9 to 6, often times till 10 or even midnight. Then I started my business (Personal Excellence, PE for short) in 2009, where I removed myself from the daily grind of a salaried worker.

But even as I ran my own business, I still continued to exchange my time to earn money, such as coaching and training. I enjoy coaching and training don’t get me wrong, but I didn’t relish the fact that I needed to coach and train to earn money, and that the day or week I was sick or couldn’t work for any reason, I wouldn’t receive any income. And because I would have a long list of clients and trainings to get to, I was getting burnt out, fast. I also had Quadrant 2 goals both in business and personal life that I kept putting off because I had so many never-ending “urgent” activities at work. Needless to say, I felt unhappy and stifled.

This was when I realized, This is it. It’s not going to work out this way. I need to remove myself from my business, or I’ll forever be trapped having to trade my time just to earn money.

So at the end of 2009, I began to work toward a passive income business model where I would earn money without having to sacrifice my time for it. And results came in soon enough.

After a year (2010), almost 50% of my annual revenue became passive. That meant almost half the money I earned that year entered my bank account without my involvement.

After 2 years (2011), that percentage increased to 72%. My revenue that year was double that of 2010.

After 3 years (2012), over 90% of my business revenue was passive. That meant almost all my revenue came in without me having to do anything! Not only that, I reached the highest ever revenue that year since starting PE.

Here is a chart that illustrates my shift from active to passive income:

Graph: Increase of Passive Income Over the Years

It then hit me—I am effectively running a passive income business.

Today, I don’t have to worry about my next paycheck. I have all the time to do anything I want, wherever I want. An example of passive income transactions I’ve been receiving regularly for the past few years (this doesn’t include my active income from coaching and training):

Passive income transactions in November 2014

Passive income transactions (passive income) for my business, all in USD. They don’t include my active income sources such as coaching and training.

Passive income payments in my business

Email notifications of incoming payments, all handled without my involvement

Passive income (Google Adsense)

Passive income from Google Adsense, one of my various passive income streams. The income is automatically deposited into my bank account each month so I’m not involved at all.

Thanks to my P.I. business, money is no longer a concern in my life, in that I no longer have to worry about turning up at work or having to take up X or Y project just to make ends meet. In fact, I retired in 2013, at the age of 28.

In other words, I’m “financially free.”

It took me two years to earn sizable passive income with my business, and about two more years to transit to a full passive income business model. After many request from my readers, I’m finally sharing the strategies and principles I used to create my passive income business, packed in a one-stop program. The result is The Passive Income System, my intensive program to create your very own P.I. business and achieve financial freedom for the rest of your life. Read on!

This is 100% FOR YOU if…

  • You want to build your business that generates income for you, even when you sleep.
  • You understand passive income isn’t an overnight miracle–but comes as a result of proper strategies and planning. And it starts today, not tomorrow or next year or two years later.
  • You don’t have a business yet but you intend to start one in the future or even now. [OR] You just started your business. [OR] You already have a business that is doing well but majority of your income is active. Regardless of your state of business development, this course is created for non-business owners, new entrepreneurs, and seasoned business owners alike–anyone who wants to build a business with passive income like I have.
  • You want to build your P.I. business. The principles and strategies taught in the course will work regardless of your business idea, from baking, to blogging, to coaching, to photography, to graphic design, to martial arts, to gaming, to drawing. Even if you’re not sure of your idea, it’s something to start thinking about as you work through the course.
  • You are tired of get-rich-quick schemes that are full of fluff and bring you nowhere at the end of the day. You want solid strategies to build your P.I. business from ground up. You’ll get that here.

This is NOT for you if…

  • You are looking for that one tip or “trick” to become rich overnight. P.I. takes time, effort, and proper strategy — it’s not going to happen overnight. (Any course that claims otherwise is lying.)
  • You think P.I. is about relaxing and doing nothing. While earning P.I. gives you time and freedom, the end goal isn’t to do nothing–it’s to focus on the important things (like personal time, family time, Q2 goals) and to achieve bigger things in life.
  • You want to learn about trading, gold investment, real estate, etc. This is a course about creating your own P.I. business based on your interest area, not a specific instrument where the knowledge is non-transferable.
  • You want to create P.I. via fixed channels like e-books / affiliate pages and that only. These are P.I. mediums, not strategies. This course teaches you high level P.I. business strategies that can be transferred across businesses and help you to achieve greater success, beyond short-term tips.

What You’ll Learn

  • How to transit from a life of active income (where you are active trading your time for money) to passive income (where you no longer have to work to earn money)
  • The very things preventing you from earning passive income (or even just earning good money to begin with!) — your subconscious money beliefs  — Module 1
  • How to break self-limiting money beliefs and lay down new, empowering money beliefs such that you can get started on earning passive income for life! — Module 1
  • The ONE thing you need to do to truly succeed in making money — Module 2
  • TWO defining differences between active & passive income systems  — Module 2
  • CASE STUDY: How I successfully transited from active income model to passive income model for Personal Excellence in less than 4 years (between 2009–2012)  — Module 2
  • ONE BIG TIP that will help you transit to a passive income business more easilyModule 2
  • 3 common MYTHS of starting a passive income business and why they are simply MYTHS  — Module 3
  • My 3 fundamental steps to create any passive income business, covering both the financial, revenue-generating-aspect and systems, process-building aspect — Modules 3 & 4
  • CASE STUDIES: How two seemingly service-centric businesses like graphic design and life coaching can be converted into passive income businesses
  • My essential EDT checklist to launch any passive income product with success — Module 3
  • 6 tried and tested ways to expanding your passive income streams and start turning your passive income streams into huge income channels! — Module 5
  • CASE STUDY: Understand a passive income e-product launch gone wrong and how to avoid that for your business — Module 5
  • CASE STUDY: Problems I faced after setting up my passive income business (through PE) and how I overcame them  — Module 6
  • 10 key lessons to creating YOUR passive income business — Modules 1–6

What You’ll Get
The Passive Income System: Complete Set

  • One-stop, information-packed, 6-module program where you will learn all principles and strategies on how to create your own passive income business. The concepts are structured and taught in a way that will be digestible for both seasoned business owners and people who’ve never set up a business before!
    • Module 1: Money & You (Bust limiting money beliefs and cultivate new, financially abundant beliefs)
    • Module 2: Passive & Active Income (Master the different income streams for your business)
    • Module 3: How To Create Your Passive Income Business, Part 1 (The Financial, Revenue-Generating Aspect)
    • Module 4: How To Create Your Passive Income Business, Part 2 (The Systems, Process-Building Aspect)
    • Module 5: How To Expand Your Passive Income Business (Grow your new passive income streams into huge revenue generators)
    • Module 6: What’s Next After Building a Passive Income Business (What to do when you have set up your passive income business)
  • Video recordings of the 6 modules, conducted with over 20 live participants! These are dynamic lectures with active participant sharing and Q&A. (Preview here: http://www.youtube.com/watch?v=0x_7l0Ow3bA.)
  • Audio podcast of the video recordings to listen to whenever you jog, commute, drive, iron your clothes, before you sleep, etc.!
  • Slide handouts (pdf) of all 6 modules for you to review in your own time
  • Lifetime, 24/7 access to the members portal for The Passive Income System, where you can view the video lectures any time you want, wherever you are!


Why earn passive income?

Who doesn’t want to have a passive income business? Creating a passive income business frees up your time to do anything you want. The point is to be financially free so that you no longer have to worry about finances or sustaining yourself in life.

For example, even though I’ve a passive income business today, I still work half the time because I love doing what I do. Having constant passive revenue coming in, though, helps to free me up to do whatever I want to do, rather than worry about my finances the next month or take on projects for financial reasons. It also frees me up to pursue activities which I enjoy but may not generate revenue, as well as long-term strategic decisions that may not bring in revenue in the short-term but are fundamental to the business’ growth.

What do you do nowadays?

Anything that I like, really. Since my time is decoupled from earning money, I literally just wake up every day and do whatever I feel like doing on that day. It can range from work-related activities to personal interests. For example,

  • After I transited to a passive income model in 2012, I have been spending much of my time living it up every day, from meeting people, connecting with friends, exploring new things, pursuing my goals, and basically living it up. I also dedicate a good amount of time creating the content on PE (articles, videos) and embarking new projects.
  • Between 2011 and 2013, 50% of my time was spent traveling overseas (for leisure and self-development purposes), from Europe, to North America, to Asia, to Africa — 4 continents and 18 territories in total. Some places I visited included Holland, Germany, Paris, London, New York City, Los Angeles, San Francisco, South Africa, India, Hong Kong, and Scotland.
  • Then between 2013 and 2014, much of my time has been spent building my relationship with my then-boyfriend now-husband, traveling to Scotland for our engagement shoot, preparing for our wedding (which took place in May 2014), and subsequently getting our new place and furnishing it.

Because my cash flow is taken care of with my P.I. setup, I get the freedom to do other things and take on projects that I enjoy, without worrying about money/returns.

My ideal day is one where I spend at least 50% of my time every day on PE (because it is my passion), and 50% of my time on my personal goals and interests. I think the important thing is to know that the point of having a passive income business isn’t to skive and do nothing in life (there is nothing I hate more than leeches who do not add value to the society), but simply to free up your time to do truly valuable work to others (and yourself).

I don’t have a business at the moment. Will this course still be relevant for me?

Yes. This course is designed for both non-business and business owners alike. You’ll find it easy to follow even if you don’t have a business at the moment, and you can use the chance to start formulating your passive income business plan. For existing business owners, you’ll find the principles immediately applicable as you shift your business to a P.I. framework.

Note that we won’t be covering business ideation (i.e., what business idea you should pursue), as what you want to pursue is up to you. Any idea (cookie-baking, singing, writing, etc.) can be passive-incometized, which you’ll learn soon enough. Your idea should be based on your personal passions and preferences as it’s pointless creating a business that you don’t even like.

Even if you don’t plan to start a business till a few years later, the program will help you to start thinking about how you want to map out your business be it in one year, two years) as you listen to the examples in the program. I recall when I was working in my corporate job, I was listening to podcasts about passive income, even though I had no plans to quit my job in 6 months or 2 years. (I subsequently quit my job after a year to start PE.) Your business isn’t going to create itself; you need to proactively gather knowledge, plan, and map the path for it to manifest.

Will I earn passive income immediately right after the course?

If you already have a business at the moment with steady active income (meaning you already have an audience of sorts), then it will be quite easy for you to generate passive income right away. In fact, you could be generating passive income while taking the course itself!

If you are starting from scratch, with nothing set up yet, then it’s obvious that you will need to build up your business first. The principles and frameworks taught during the course will be crucial to helping you succeed in your passive income business in the short and long term. It’s like having the right materials and design outline when building a building. If you don’t have these tools available at the onset, whatever building you build will easily crumble thereafter, and can’t stand the test of time.

At the end of the day, this is not meant to be an easy-action-quick-results course. What I want to focus on are the core principles and strategies for long-term, sustainable growth. You will learn the specific steps that I took to create my passive income business today, all distilled into universal frameworks and principles for your application–regardless of what your business is, online or off. These frameworks will be your blueprint for creating a successful passive income business yourself, in possibly the same (if not lesser) the time it took for me, since you would have direct coaching and mentorship by me—as someone who has been there and done that.

My business is not online-based (e.g., painting, baking, restaurant, electronics, retail, etc.) Will this course still be relevant for me?

The principles are universal and do not necessarily relate to online businesses. While some of the strategies will naturally relate to online (since technology and the internet have become choice mediums to create P.I. today), you’ll find from Module 2 that the principles and frameworks I teach apply to any business and any industry, and not necessarily about affiliate products and e-products (which is most people’s perceptions). This is not a course about e-books, but a business course that teaches you to earn money in a different way, such that you don’t have to be involved in your business just to earn money.

Sneak Peek of What You Will Be Getting…

Here’s a preview of the first 14 minutes of the 10-hour intensive course (spanning six modules):

Just Some Testimonials from Past Participants

“Best course on Passive Income I have taken.”

This is the best course on Passive Income I have taken so far in my life. The value you have provided is worth many times the price I have invested.

Each module was an awesome one. Celes’ questions really triggered a lot of thoughts within me… I have learned a lot of insights and conceived new ideas through the course. The fact that my active income is the same as Celes’ 4 years ago makes her my role model for passive income creation.

The most important thing I have learned from the course is the money belief system. The exercises in Module 1 made me realize the mindset shift required to earn passive income. I have also learned the steps needed as a business owner to start creating passive income. (Modules 2 and 3) Above all, I have learned how to systemize and automate to create my passive income setup that can operate without me. (Module 4)

Celes has done a fantastic job as the trainer and facilitator. She is selfless in providing her many years of experience of creating a passive income business and equipping us with all the practical know-how and tips. Her passion and drive puts her apart from all the other trainers.

This is one program you will be not regret buying. If you are thinking of moving from active income to running your passive income business, I highly recommend you to buy The Passive Income System.

Celes, thanks a lot again for all your sharing and tips. I’ve learned so much from them. The next step now is for me to take action and follow through on what I have learned.

~ Ngee Key, 40, Singapore, Career Coach and Founder of YourOwn360.com

“Taught me all the building blocks needed to build a P.I. business.”

 Truly priceless. This course has taught me all the building blocks needed to build a P.I. business, both physically and mentally.

The best things about this course are the exercises, sharing sessions, and Celes. The exercises forced me to think further and more holistically. Not to forget the inspirational sharing from other participants, it made my mind bursting with new ideas and also learned tons from what they do or don’t do. And of course, Celes, who has been a great role model and inspirational teacher.

The course was very well-structured, and well-explained. Celes used a lot of examples which I really liked because it just made things so clear. She was very personal. I felt that she really cared about my ideas, and gave suggestions that helped me tremendously to follow through. Absolutely one of the best teachers I’ve ever had.

I definitely recommend P.I. course to anyone. Even if I turned back the clock to the day that I decided to take this course, I would have made the same choice. Thank you so much for everything.

P.S.: I will let you know how it goes in a couple of years about my business. When I am successful, huge credit will definitely go to you. Thanks again Celes!”

~ Max Mandias, 24, The Netherlands

“Easy flow for business and non-business owners to follow.”

Celes, what I like best about The Passive Income Course is that you are open, honest and focused on giving VALUE. I am inspired to emulate you for you are the epitome of a young and successful entrepreneur and authentic leader. 

Your modules have a step-by-step and logical flow which allow business and non-business owners alike to easily follow to earn passive income.

You started the course with the fundamental foundations, covering our relationship with money. (Module 1) I thought that was crucial as our money beliefs could either block us or propel us for success. I appreciated the one big tip you gave on how to earn passive income more easily. (Module 2)  I liked how you distinguished the key differences between active income and passive income systems. I also found your coverage of pareto principle of 80/20 and step-by-step ways on how to unclog oneself from a business system helpful. (Module 4)

The presentation slides are simple, succinct and clear. I also noticed that you often used illustrations such as pictures and charts to put ideas across to us. That helped in helping us note the specific and important things so that we are not bored with just words.

Overall, I felt the course is comprehensive. Your sharing of your personal experiences were very important as it helped me to relate clearly what you did in the 4 years where you transited  from active to passive income. It helped me to think of how I can productize my services. Also, the various strategies that I could choose based on what works for me and my own business model.

The entire passive income course is very well-paced and suits me. You are right, it is up to us to follow and take actions. I will definitely recommend The Passive Income System to others, including my clients, as they are educated working professionals who want to spend quality time with their family and achieve work-life balance.

Thank you Celes for sharing your gems!

~ Dolly Yeo, 58, Singapore, Mindset Coach and Founder of Mindset Coaching

“Transformed my way of thinking about earning money.”

“ Hi Celes, these six weeks of P.I. course were really an experience for me. I remember having doubts before the course. Now I cannot believed that I made it and learned so many things from it. So, here’s what I thought about the entire course.

I enrolled because I wanted to earn additional income. This was all new to me: At the beginning, I had my own doubts and apprehensions. In the middle through the end, I found myself learning and enjoying. There were so many new topics covered. And they were presented in an easy-to-digest, step-by-step sessions. The slides were pleasant to the eyes and the illustrations, charts and examples were easily understood and had direct impact on the viewers.

I learned so many things in this P.I. course. I got to know about me and my money beliefs. This course also transformed my way of thinking about earning money, in terms of the things I need to do before I can have money coming in. I also learned the steps involved in getting my P.I. business running, and also what to do to allow money to flow in without me being involved. The steps involved in the shift from active to passive were really stressed on throughout course. I also learned that there’s no limit to any P.I. business: there is always room to be bigger, and the strategies to expand a P.I. business.

What I liked about this P.I. course is its unique approach of teaching. The topics are well organized and divided into modules with appropriate topics. I liked the exercises as they invoked our analytical and thinking skills.

Our trainer, Celes, is nice, intelligent, hardworking, and highly-achieved person. I can feel it by the way she talks and motivates people to achieve their highest self. She is direct to the point, converses well, listens and answers questions with much concern and sincerity.

I will definitely recommend this course to everyone. This course is applicable to any business you have or any business you plan to start. The key principles can be used in whatever profession you are in.

Thank you very much for sharing with us this course, Celes. I am happy and grateful to have known you. I can only wish you more blessings and happiness. 

~ Kristine Lu, 36, Philippines

“Learned ideas that no business school will ever teach you.”

“ Passive Income course for me was not only about passive income. It was more than that! I initially joined this course to help me think of a passive income business idea so that I can shift from active income to passive income. But by Module 2, I realized it is more than about “the right business for passive income”, but more of setting the foundations within yourself to build the right business. As someone who has taken a management course, I have learned ideas here that no business school will ever teach you.

The course is a very good guide for both business owners and non-business owners alike. I have learned a lot from Celes. The best thing I like from Celes as a trainer is that where I thought there is no hope, she will encourage you to continue on. And you know that her encouragement is really from the heart and sincere, not just saying so you will not be disappointed. Thank you so much and I look forward to your other work. 

~ Grace Gayao, 31, Philippines

“Solid information applicable to nearly any business. Would have taken me months or years to learn this.”

I loved the course. Highly informative. It probably would have taken me months or even years to gather and learn everything that was taught.

The P.I. course helped me to become aware of the many limiting beliefs I have with money. Before taking the course I had a lot of disempowering beliefs and I really believed I was at a terrible disadvantage to earning money. My beliefs are much more in line with earning money and building a business now. It also taught me to build value for others in earning P.I.

I like that the course was so focused on building value for others. Before taking the course I was looking at customers as just people whom I want money from rather than people who deserve great products and services. I now want to really make a positive impact on people rather than just receiving money.

The course made me realize that it’s possible to create automatic income but still be working all the time. I now have greater ideas of how to streamline my business and create a business that runs even when I am not physically there.

Celes’s course was very well organized and presented. There was no filler material or rah-rah motivation. From beginning to end, the course was all solid information applicable to nearly any business.

Celes as a trainer and facilitator was fantastic as always. (This is not the first course I have purchased from Personal Excellence.) She is extremely knowledgeable and open about how she runs her business, sharing many personal examples on how she earns passive income so you can do it as well. She constantly encourages participants to share their ideas and feedback. Every participant who spoke during the sharing portion received new insights on how they can take their businesses to the next level. 

I would definitely recommend The Passive Income System to anyone who is a business owner or plans to start a business in the future. 

~ Matt Leyva, 27, United States, Illustrator and Founder of YourDrawingLessons.com

Start Your Passive Income Journey Today!

The Passive Income System contains timeless strategies to set up your passive income business that I created myself, based on my own tried-and-tested lessons from successfully creating my own passive income business in just four years. The value of the information shared in this program is worth ten thousands of dollars.

No get-rich-quick schemes, no up-selling, and no nonsense tactics. Just a high-value, content-rich program with solid frameworks, principles, examples, and case studies on how to create your passive income business, regardless of any business you’re in. What you learn in this course will help you to cut short your learning curve by years and help you quickly work your way to financial freedom.

Click on the image below NOW to get your copy and get started!

Download The Passive Income System NOW!

(Note that this is an e-program, not a physical product. You will be sent the link to access the 24/7 members portal and download the video recordings, audio podcasts, and pdf slides right after making payment.)