Our Culture of Waste: Why We Should Stop Wasting (and How To Prevent Waste)
(Riding on last week’s post on reasons why people are fat, inspired by my recent travels in the U.S., today’s post is about waste and how to prevent it. I can’t imagine this would be a popular topic given other conventional topics of personal growth such as ‘How to cultivate a habit‘ or ‘How to improve our relationships‘, but that doesn’t mean it shouldn’t be written about. This is equally as important as other areas of personal growth, if not more. Read on.)

In the 7 weeks I lived in New York City, one of the occupants in the apartment I stayed in, a local, was extremely wasteful. He had a habit of buying a lot of food while he was out, storing it in the fridge, and doing the same thing the next day – to the point where half the fridge would be filled with his food.
Since a lot of his purchases were takeout or prepacked meals, they would go bad after a week or so, and would eventually get thrown out, much to my horror. Bear in mind some of the food would be literally untouched. As much as I tried to salvage the situation (by taking the vegan friendly bits), much of the food was…
Published Jan 30 2012
Filed: Awareness & Growth, Cultivate Habits, Healthy Living, Love & Compassion, Money & Wealth, Productivity & GTD
Tags: consumerism, culture of waste, how to prevent waste, materialism, wastage, waste
Ask Celes – How Are You Earning Money When You Don’t Have a Job?
This is part of the Ask Celes series, where readers were invited to ask me anything they want. The section is now over but you can read all Q&As here: Ask Celes Section.

Hi Celes, how do you get enough money to travel to all these different countries, seeing as you don’t have a job? Can you earn enough money through the sale of your e-books? – Gen
Hi Gen, your comment reminded me of this exchange I had with a very good friend a few weeks ago in London. He came over from Singapore to London for a vacation, and at the same time to pay me a visit.
While he’s my good friend, he’s pretty much unaware of what I’m doing at PE, save for the things I tell him about it.
During our meet-up, we talked about the high cost of living in London compared to Singapore. Loosely speaking, things here are priced about the same as in Singapore, except that it’s in pounds – meaning it’s about twice as expensive to live here. I also told him the rent I am paying here, to which he exclaimed: “How are you getting the money to pay all of that?”
I threw him a weird look before saying: “You do…
Published Sep 30 2011
Filed: Business, Career & Work, Money & Wealth, Passion & Dreams, Travel
Tags: ask celes, blogging
Interview: Brownice – Vegan Ice Cream Like No Other
This is part of the Successful Businesses Interview Series, where I feature successful businesses that are making a difference in others’ lives.

The 8th and last interview in our Successful Businesses Interview Series features Brownice, the vegan ice cream like no other. Brownice is the first vegan ice cream brand in Singapore and is well known among the local veg*n community.
I love Brownice. It’s my favorite ice cream. When I decided to turn vegan, I was totally okay with not having ice cream for the rest of my life. Then my veg*n friends kept telling me about Brownice, a vegan brand ice cream which tastes just like normal ice cream, if not better.
I thought “Okay”, but didn’t think much about it. After all, if I’m already okay with not eating ice cream at all, it doesn’t matter if vegan ice cream exists out there. I’m just not going to have ice cream. As simple as that.
One day (sometime March this year), I finally got to try Brownice while I was out with some vegetarian friends. Boy was I amazed. It tasted just as nice, if not better, than regular dairy ice cream. (IMO, it’s far better than dairy ice cream – the taste of cow’s…
Published Jun 11 2011
Filed: Business, Media & Interviews, Money & Wealth, Motivation & Inspiration, Passion & Dreams
Tags: brownice, denise lim, ice cream, interview, successful businesses, successful entrepreneurs, vegan, vegan ice cream
Interview: Groupon Singapore – Acquired for $24 Million in Less than 1 Year
This is part of the Successful Businesses Interview Series, where I feature successful businesses that are making a difference in others’ lives.

The 7th interview in our Successful Businesses Interview Series features Groupon Singapore, the most popular deal-of-the-day website in Singapore, and part of Groupon conglomerate worldwide.
If you’ve not heard of Groupon, it’s taking the consumer market by storm. Launched only 3 years ago (2008), Groupon now serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users! (Wiki)
So how does Groupon work? Firstly, they negotiate with a merchant for a sizable discount on their product/service (usually 50% and above). Then, they promote the merchant’s product/service on their site Groupon.com, where consumers gets to purchase that item at that discounted price, on that day.
The deal is valid for 24 hours – When the day is over, the deal is over as well. The deal is only confirmed if a minimum number of purchases is reached. If the minimum quota is not met, the deal is called off. The consumers don’t get the deal and the merchants don’t sell anything. Hence, collective buying power is the key driving force behind Groupon’s concept (i.e. group coupon).
The…
Published Jun 8 2011
Filed: Business, Media & Interviews, Money & Wealth, Motivation & Inspiration
Tags: beeconomic, christopher chong, groupon, interview, karl chong, millionaire, successful businesses, successful entrepreneurs




